iHeartDogs

How We Started A $1.2M/Month Lifestyle Store For Dog Owners

February 28th, 2020
Justin Palmer
Founder, iHeartDogs
$1.83M
revenue/mo
2
Founders
50
Employees
iHeartDogs
from Anaheim, California, USA
started May 2013
$1,833,333
revenue/mo
2
Founders
50
Employees
market size
$103B
avg revenue (monthly)
$559K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Slack, Zendesk, Finale Inventory
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
social media
productivity
app
inventory
Discover what books Justin recommends to grow your business!
Want more updates on iHeartDogs? Check out these stories:

Hello! Who are you and what business did you start?

My name is Justin Palmer and together with my co-founder Marshall Morris, we started iHeartDogs, a lifestyle store and blog for passionate dog parents. We’re fortunate to have grown one of the largest online communities for dog lovers, with over 25 million members in our Facebook groups, pages, and email newsletters.

We sell a pretty wide range of products for both dogs and dog owners. Most popular is our line of supplements, treats, and CBD oil. We’re also known for fun lifestyle products like t-shirts, bracelets, wine glasses, car stickers and magnets, and a lot more. Our customers love anything that allows them to make a statement about how much they love their dogs.

The one thing that ties all our products together is a cause. We’re passionate about funding animal rescue efforts through every product sold, and each item donates to a specific program. For example, most products donate anywhere from 3 to 15 meals to animal shelters. We also donate toys, blankets, shelter transports, and help fund service dogs for veterans.

Every month our customers receive a “Hero Report” showing them the exact impact of their purchases. For example,...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a pet store? Learn more ➜