Underground Printing

How I Started A $3M/Month Custom Printed Apparel Company

March 27th, 2020
Rishi Narayan
$3M
revenue/mo
2
Founders
250
Employees
Underground Printing
from Ann Arbor, Michigan, USA
started January 2001
$3,000,000
revenue/mo
2
Founders
250
Employees
market size
$7.9B
avg revenue (monthly)
$455K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Twitter, Instagram, Google Analytics
time investment
Full time
pros & cons
35 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
social media
productivity
Discover what books Rishi recommends to grow your business!
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Hello! Who are you and what business did you start?

I am Rishi Narayan, co-founder of Underground Printing (UGP), a national custom printing apparel and promotional products provider, headquartered in Ann Arbor, MI. UGP offers screenprinting, digital printing, and embroidery on a wide variety of apparel and promotional products. We have stores throughout the nation in the heart of communities we serve. At UGP, it’s our goal to make your order process as convenient and hands-on as possible.

Since launching the company in 2001 while sophomores in college, UGP has 35+ locations across the country. All of our garment print production is done in our state-of-the-art 55,000 sq. ft. production facility and warehouse, located in southeast Michigan. Our technology and infrastructure allow us to provide the best quality, the lowest prices, and with the shortest turnarounds in the industry. It is these traits that have propelled our growth, allowing us to be ranked among Inc. Magazine’s 5000 fastest-growing companies for 3 years running.

What's your backstory and how did you come up with the idea?

My childhood friend, Ryan Gregg and I...

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