How We Started A $150K/Month Male Fertility Company That Offers Sperm Analysis And Storage

May 10th, 2020

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Khaled Kteily

Founder, Legacy

$150K

revenue/mo

Founders

Employees

Legacy

givelegacy.com

from Boston, Massachusetts, USA

started July 2018

$150,000

revenue/mo

Founders

Employees

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Principles: Life and Work Ray Dalio

Tools of Titans: The Tactics, Routines, and Habits of Bil... Timothy Ferriss

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Hello! Who are you and what business did you start?

Hi, I’m Khaled Kteily, a founder based in Boston with roots in Canada, Lebanon, and Palestine.

I founded Legacy, a fatherhood company, in 2018. Our goal is to destigmatize the topic of male fertility and create an accessible, convenient, and private option for all men thinking about their fatherhood journey.

Of course, a sensitive topic can also be quite taboo, and there’s a reason my friends call me ‘The Sperm King.’ (Netflix, I’m thinking this is your next show?). What we’re doing is changing the outdated view that fertility is a “women’s issue” and rebalancing the gendered expectations around family planning.

Our primary offering is a mail-in kit, effectively combining an at-home sperm testing kit and cryogenic storage of sperm.

Our customers can purchase the ‘For Today’, ‘For Tomorrow’, or ‘For Forever’ packages, depending on how they are thinking about their family planning journey.

Our base product is $195 and includes a complete semen analysis, short-term...

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