TerrAvion

How We Started A $1MM/Month Company Selling Aerial Imagery For Agricultures

November 5th, 2019
Robert Morris
Founder, TerrAvion
$1M
revenue/mo
2
Founders
30
Employees
TerrAvion
from San Leandro, California, USA
started February 2013
$1,000,000
revenue/mo
2
Founders
30
Employees
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Note: This business is no longer running. It was started in 2013 and ended in 2020. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

My name is Robert Morris. I founded TerrAvion in 2013 together with Cornell Wright.

TerrAvion is an image delivery service for agriculture. Our core service is called OverView, which delivers subscription imagery, overnight, throughout the growing season. The images allow growers to have a real up-to-date picture of all of their fields as well as synthetic maps and analysis.

Our service works by TerrAvion contracting with flight providers, flying small planes, to operate a sensor that TerrAvion designs and integrates. TerrAvion plans and monitors the routes to ensure quality delivery. Our company’s technology is mostly around how to manage and process millions of acres a day, overnight, at a very low cost. We deliver our service first and foremost through our API (application programming interface–an endpoint for computers to talk to each other). Our web and mobile software, as well as partner software, call this API to deliver maps and images to the client.

We view our job as abstracting away all the complexity and delivering maps that are ready to use so that growers can spend more time applying their expertise, more powerfully, and...

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