Dream Pops

Launching Ice Cream 2.0

May 10th, 2018
David Greenfeld
Founder, Dream Pops
3
Founders
4
Employees
Dream Pops
from Los Angeles, California, USA
started August 2016
3
Founders
4
Employees
market size
$449B
avg revenue (monthly)
$208K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$29
growth channels
Word of mouth
business model
content-library
best tools
Quickbooks, Google Workspace, Google Drive
time investment
Full time
pros & cons
24 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
platform
accounting
Discover what books David recommends to grow your business!
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Hello! Who are you and what are you working on?

My name is David Greenfeld and I’m the CEO and Cofounder of Dream Pops.

Dream Pops is the first superfood ice cream on the market to leverage proprietary technology, a 3-star Michelin chef and plant-based ingredients to rethink the ice cream category. Our aim is to become the Willy Wonka of plant-based confections starting with our first product the Dream Pop and extending into adjacent better-for-you desserts.

Not only are all of our products vegan, but also they have less than 100 calories, less than 7g of total sugar (mainly derived from coconut blossom sugar; no cane sugar), and are gluten, dairy and soy-free. In addition to being one of the healthiest offerings in the category, we also are one of the first companies to offer ice cream affordably online via our vertically integrated direct-to-consumer channel.

We plan on launching our DTC e-commerce site on May 10th 2018. Five years ago, perishable and frozen online was impossible. With innovation in logistics and shipping, we now believe the DTC frozen channel is ripe for disruption.

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