Snug Safety

On Building A Daily Check-In App For Seniors Living Alone

Preet Anand
Founder, Snug Safety
3
Founders
0
Employees
Snug Safety
from Oakland, California, USA
started June 2016
3
Founders
0
Employees
market size
$45T
avg revenue (monthly)
$331K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
SEO
business model
subscription
best tools
AppSumo, Teachable, Udemy
time investment
Full time
pros & cons
34 Pros & Cons
tips
2 Tips
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Want more updates on Snug Safety? Check out these stories:

Hi, I’m Preet Anand. I lead Safety products at Lyft and I’m the President and co-owner of Snug, a friendly daily check-in service for people living alone. This might sound weird, but my life mantra is ‘perpetuating free will’. What that means to me is that I want the consequence of my work to be that people have more choices in their lives and can experience more freedom. This usually comes from the removal of risks but also by creating new products for unmet needs. And to be specific, when I say more choices, I want this to be more choices for lots of people - not just the wealthy.

Snug’s main customer base are seniors who are living alone (there are more than 20M in the USA), but we also have diabetics, those with recent mobility challenges, and other people living independently. Snug checks in on you every morning and reminds you to check-in at your selected daily check-in time. If you check in with the app, you get a positive quote of the day. If you don’t and are unresponsive after multiple reminders, your emergency contacts will be alerted with your location and authorities will be alerted to conduct a wellness check. We recently crossed 250,000 check-ins!

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