Bunch of Animals

How We Built A Boxer Briefs Brand To $5K/Month With Zero Experience

September 5th, 2019
Krystian Frencel
Founder, Bunch of Animals
$5K
revenue/mo
1
Founders
0
Employees
Bunch of Animals
from Toronto, Ontario, Canada
started October 2018
$5,000
revenue/mo
1
Founders
0
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
other
Discover what books Krystian recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello, my name is Krystian Frencel, and I’m the founder of Bunch of Animals, a men’s luxury underwear brand, AKA, the Bentley of banana hammocks. I’m also the co-founder of a Toronto based design and development studio, 3magine. I don’t have previous e-commerce experience and have never been involved in creating a physical product. I have wanted to combine my experience in web design/development with creating a physical product and learning e-commerce for some time now.

And so, I created the world’s softest underwear.

Softer than Katy Perry’s lips, two-hand touch football and Charmin Ultra Soft tissues.

Want to start a men's underwear brand? Learn more ➜