How Starting A Subscription Box For Hockey Lovers Led To A $400K/Month Sporting Goods Online Store
Hello! Who are you and what business did you start?
Drew Laine here, I'm an entrepreneur and philanthropist. I’m the Founder and CEO of PenaltyBox Sports, an e-commerce and sporting goods manufacturer located just north of Boston, Massachusetts.
PenatlyBox Sports was founded back in 2016, while I was living with my wife and infant son in my in-law’s basement. It all started with (in retrospect) a split second and rather careless decision to start a subscription box company for ice hockey players, two days before Black Friday.
We had no infrastructure, no logistics, and frankly no idea what the hell we were doing, but we jumped in! Not more than a week later, we had two major hockey mom blogs call us “THE Holiday Gift for Hockey Players of 2016” and we were off to the races. Over the next six months, we saw that the idea had legs and went all in.
One of the marketing challenges that we faced as a subscription box was how to drop the acquisition cost per subscriber. After a few beers and some brainstorming, we launched a private Facebook Group for our subscribers, called Hockey Deals and Discounts. The idea was that we would invite our subscribers, ask them to add their favorite hockey...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
