COLLAR

On Starting A Pet Goods Company That Grew To 500 Employees With Offices in 6 Countries

January 4th, 2020
Yuri
Founder, COLLAR
1
Founders
500
Employees
COLLAR
from Chernihivska municipal council, Chernihiv Oblast, Ukraine
started January 1995
1
Founders
500
Employees
market size
$463B
avg revenue (monthly)
$347K
starting costs
$13.7K
gross margin
40%
time to build
120 days
average product price
$27
growth channels
Word of mouth
business model
content-library
best tools
Viber, Twitter, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Yuri recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Yuri Sinitsa and I’m the founder and CEO of COLLAR LLC - the pet products manufacturer. The main mission of the company is making pets and people happy. Our customers are pet parents all over the world who are fond of innovative solutions for their four-legged loved ones.

Among the best sellers of the COLLAR company, there are AiryVest - the lightest reversible dog vest in the world that was awarded by Pet Business magazine as the best product in the USA in 2016, PULLER, the dog fitness tool that created a world sport and many many others.

For now, COLLAR LLC is a constant member of APPA and a constant visitor of GPE. Its presence in the USA is constantly growing, now there are 77 companies that are good and faithful partners of COLLAR, 5 of them are wholesale retailers.

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