Country Outfitter

$100M/Year to Shut Down: The Rise and Fall of An E-Commerce Empire

September 20th, 2018
John James
$100K
revenue/mo
3
Founders
20
Employees
Country Outfitter
from Fayetteville, Arkansas, USA
started January 2008
$100,000
revenue/mo
3
Founders
20
Employees
market size
$85.8B
avg revenue (monthly)
$53.2K
starting costs
$18.9K
gross margin
51%
time to build
180 days
average product price
$5
growth channels
Email marketing
business model
ecommerce
best tools
Google Drive, Instagram, Canva
time investment
Full time
pros & cons
24 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books John recommends to grow your business!
Want more updates on Country Outfitter? Check out these stories:

Hello! Who are you and what are you working on?

I’m John James, I’m currently the CEO of Engine, a new cloud hosted ecommerce platform.

In this interview, however, I’m sharing the story of how I started my previous business, Acumen Brands.

I’ll share how we started, how we acquired a nine million Facebook fans in 90 days for one of our brands, how we leveraged that success to raise $100 million in venture capital in middle-of-nowhere Arkansas, and how the business ultimately failed spectacularly after being acquired.

I’m excited to share the story about how an ex-physician (me) and an ex-lawyer built a automated robotic warehouse to support a few dozen online stores, and how one of the stores (Country Outfitter) exploded into a hundred million dollar retailer of cowboy boots in less than six months, despite the fact that neither of the founders owned a single a pair of cowboy boots.

country-outfitter

Sorry, you need to login and/or become a member to view the rest of this content.