PureFilters

Launching a Furnace Filter Store and Growing to $60k/month

May 3rd, 2018
Jay Vasantharajah
Founder, PureFilters
$200K
revenue/mo
2
Founders
4
Employees
PureFilters
from Canada
started June 2015
$200,000
revenue/mo
2
Founders
4
Employees
market size
$16.2B
avg revenue (monthly)
$101K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$500
growth channels
SEO
business model
content-library
best tools
Ahrefs, Upwork, Google ads
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Jay recommends to grow your business!
Want more updates on PureFilters? Check out these stories:

Hello! Who are you and what are you working on?

My name is Jay Vasantharajah and I am the co-founder of PureFilters.

PureFilters is an online supplier of furnace filters in Canada, we carry a wide selection of the best brands and ship directly to homeowners. We cut out big-box retailers and HVAC contractors in order to provide homeowners with the best prices possible and unmatched convenience.

Through rigorous process building, investments in automation and utilization of outsourcing, my co-founder and I are able to manage this $60k/mo business with less than 10-12 hours spent per week collectively.

We are most proud about our obsession in building systems to maximize customer experience and as a result we have built quite the fan base among homeowners in Canada.

purefilters-main

What's your backstory and how did you come up with the idea?

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a water filter store? Learn more ➜