How We Started A Mobile Veterinary Service Serving Our Community

February 27th, 2020
Lisa Aumiller
Founder, housepaws
$580K
revenue/mo
1
Founders
82
Employees
housepaws
from Mount Laurel, New Jersey, USA
started April 2010
$580,000
revenue/mo
1
Founders
82
Employees
market size
$106B
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram
time investment
Full time
Discover what tools recommends to grow your business!
social media
Discover what books Lisa recommends to grow your business!
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Hello! Who are you and what business did you start?

HousePaws started 10 years ago this April. I had become disenchanted with practicing in a “normal” veterinary environment: appointments every 10-15 min, stressed owners/ pets/ workers, etc. I was starting work and it was dark outside and leaving work and it was dark outside. Clients, despite liking me as a vet, did not perceive the value of the visit was worth what they were paying, and the hospital I worked out was corporate-minded. The practice had one size fits all plans which were not consistent with how I like to practice. I consider every patient as an individual. Each pet, even those living in the same house, have different lifestyles sometimes.

I decided to go mobile. I wanted to bring high-quality patient care to the pet, in the comfort of their own home. I planned on using my family SUV and visiting patient homes. I thought I would make some money with the low overhead and have plenty of time to spend with my 3 young children.

At the end of 2010, I was working alone, 80 hours a week, and making $60,000 in revenue. Today we have over 100 employees and are making more than 7 million in revenue and thankfully I am not working 80 hours a week...

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