Twisted Boards

Creating A Unique Product And Getting Into 150 Retail Stores

June 5th, 2018
David Cruickshank
Founder, Twisted Boards
$1K
revenue/mo
1
Founders
1
Employees
Twisted Boards
from Royal Oak, Michigan, USA
started February 2013
$1,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what are you working on?

My name is Dave Cruickshank and I’m a police officer in Connecticut. I started a business called Twisted Boards out of my basement and have grown to a manufacturing plant and fulfillment center in Michigan.

We manufacture and sell a new type of product; three dimensional dry erase boards. We have a very broad customer base from college kids and office workers to schools and special needs teachers.

The sales market has been quite a roller coaster but we’re currently in about 150 stores across the US and building an intellectual property portfolio that will help the business grow.

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What's your backstory and how did you come up with the idea?

As I said, I am a police officer so product manufacturing and design is not my career. The whole thing started with an ex-girlfriend of mine and some creativity. As a police officer, my job is fairly stressful and we...

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