Lever Gear

Inventing A Keychain Tool And Growing to $42K/Month

September 13th, 2018
Mike Scully
Founder, Lever Gear
$42K
revenue/mo
1
Founders
3
Employees
Lever Gear
from Greenville, South Carolina, USA
started January 2015
$42,000
revenue/mo
1
Founders
3
Employees
market size
$16.2B
avg revenue (monthly)
$67.3K
starting costs
$23.8K
gross margin
40%
time to build
210 days
average product price
$29
growth channels
Organic social media
business model
content-library
best tools
Dropbox, Shopify, Canva
time investment
Full time
pros & cons
41 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Mike recommends to grow your business!
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Hello! Who are you and what are you working on?

Hi guys. I’m Mike Scully, founder of Lever Gear. We design “everyday carry” tools and accessories that are easy to carry and help people get things done.

Our first product, the Toolcard Pro, is a credit card sized multi tool with 40 tools including an optional snap-on money clip. It slips easily into your wallet or it can be your wallet.

We launched the Toolcard Pro on Kickstarter in Spring of 2016 raising just over $100k through crowdfunding.

Since then, we’ve sold over 25,000 toolcards in over 80 countries. We just launched our next products, the BitVault and BitLight, which are currently on Indiegogo. We hope to begin selling the BitVault in November and the BitLight soon after.

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