How I Started $3.6M New Zealand Fashion Brand I Love Ugly
Hello! Who are you and what business did you start?
My name is Valentin Ozich. I'm the Founder and Creative Director of the men's premium streetwear brand; I Love Ugly.
I started the company in 2008 out of my bedroom with zero experience in business or fashion. I studied Graphic Design and was pretty good at art, but my greatest strength is my ability to manifest whatever was going on in my mind into something tangible. This was how I Love Ugly was born.
Despite being based in Auckland, New Zealand I had ambitions to create a global brand but had no idea how I was going to do it. I felt that being from New Zealand and so isolated from the rest of the world would give us something unique to offer and become an advantage.
I identified there was a gap in the market for high quality, premium streetwear catered to men at an affordable price and sold primarily online. After having a clear path of which part of the market to hit I was relentless, especially since I became an unexpected father at 22 years of age with only 3 weeks to prepare, I had no choice but to succeed.
I was never afraid to experiment and cast the net wide early on, but at the same time, I had a...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
