Wise Charlie LLC

How I Created A $15K Set Of Mental Model Flashcards

July 14th, 2021
Mihir Patel
Founder, Wise Charlie LLC
$500
revenue/mo
1
Founders
0
Employees
Wise Charlie LLC
from Chicago
started
$500
revenue/mo
1
Founders
0
Employees
market size
$783M
avg revenue (monthly)
$63.4K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
Advertising & Media
best tools
Moz, Instagram, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
platform
hiring
customer service
social media
Discover what books Mihir recommends to grow your business!
Want more updates on Wise Charlie LLC? Check out these stories:

Hello! Who are you and what business did you start?

My name is Mihir (as in me here, you there?). My background is in products. I used to write code. I am the sole owner of Wise Charlie. I started this project to learn about mental models. Charlie Munger inspired me to dig deeper into the topic. I figured I’d share it with other Munger fans who are also interested in mental models. Mental models are big ideas from big disciplines. They help with critical thinking and making wise decisions. My thinking has astronomically exploded ever since I started this project. I can say I can think clearly and wisely because of Munger’s wisdom.

Wise Charlie sells a deck of 100 mental model flashcards. Each model consists of a short definition, a funny example, and a fun illustration. The brand tries to replicate Munger’s dry humor. The project has generated about $15,000 in sales in the last 12 months, 780 newsletter subscribers, and 400 Instagram followers. Wise Charlie’s target costumes are learners—teachers, parents, and working professionals who are interested in improving their own thinking.

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