Bootstrapping A Bath Products Brand and Growing to $18k/month
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Hello! Who are you and what are you working on?
I’m Natalie, I founded my bath products brand Soak Society four years ago when I lived in Brisbane and was a student with not much money. At the time, I had just returned from six months living in Guadalajara, Mexico, and was full of business ideas.
Soak Society was the one that stuck, so I ran with it. I launched with a basic website with one product (the Originale Wellness Soak) and started an Instagram account. I really had not much idea about what I was doing, but was determined to create something for myself.
I gradually increased the range of Wellness Soaks as I had the money to, and late last year we introduced an all natural Bubble Bath, BathDew, to the product collection.
Our customers are primarily our stockists. They are generally small business owners of independent gift stores, spas and salons, florists, and online stores. In mid 2017, we partnered with a distributor in Japan, and we are now stocked in around 100 luxury department stores in Tokyo!
This financial year we are on track to turn over $200,000 and have tripled our...
