Marketing Ideas

Start A Hair Salon

Marketing Ideas

Hair Salon Marketing Ideas

Wondering how to market your hair salon?

Marketing your hair salon is certainly not easy, but there are many ways to promote and advertise your hair salon.

We put together a list of the best marketing ideas for your hair salon, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
YouTube Video Content Medium Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Checklist Content ➜ Easy Free Brand Exposure
Memes ➜ Easy Free SEO
Customer Reviews ➜ Easy Free Trust & Credibility
How-To-Guide Content Easy Free SEO
Guest Podcasting ➜ Medium Free SEO
Online Course Medium Free Trust & Credibility
Video Tutorial ➜ Medium Low Trust & Credibility
Customer Testimonial Videos
Employee Testimonial Video Easy Free Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜ Medium High Business Expansion
Brand Authenticity ➜ Easy Free Brand Loyalty
Handwritten Marketing ➜ Easy Low Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty
CRM System Medium Medium Trust & Credibility
Loyalty Points
Customer Of The Month ➜ Easy Low Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜ Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality
Cold Calling ➜ Easy Free Lead Generation
Door to Door Sales Easy Free Lead Generation
Mobile Marketing Easy Low Lead Generation
Promoted Listings Easy Medium Lead Generation
Shared Store
Product Page ➜ Easy Low Lead Generation
Sell Sheet ➜ Easy Free Lead Generation
Free Sample Marketing ➜ Easy Low Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List Medium Free Engagement
Weekly Email Newsletter ➜ Easy Free Brand Loyalty
Dedicated (Stand Alone) Emails Easy Free Lead Generation
Brand Story Email ➜ Easy Free Lead Generation
Co-marketing Emails Medium Free Trust & Credibility
Holiday Email Campaign ➜ Easy Free Lead Generation
Milestone Email ➜ Easy Free Lead Generation
Happy Birthday Email ➜ Easy Low Brand Loyalty
Mobile Email Strategy ➜ Easy Low Lead Generation
A/B Test Email Campaigns ➜ Easy Low Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
LinkedIn Outreach ➜ Easy Low Brand Awareness
Yelp reviews ➜ Easy Free Trust & Credibility
Create TikTok Marketing Videos Easy Free Engagement
TikTok Hashtags Easy Free Engagement
TikTok User Generated Content Easy Free Trust & Credibility
Repurpose TikTok Content ➜ Easy Low Brand Exposure
Social Media Engagement ➜ Easy Low Engagement
User Generated Content Easy Free Engagement
Engage With Competitors Followers Easy Free Brand Exposure
Instagram Reels Easy Free Engagement
Twitter Advanced Search ➜ Easy Free Lead Generation
Twitter Videos ➜ Easy Low Engagement
Caption Contest ➜ Easy Low Engagement
Social Media In Email Footers ➜ Easy Free Engagement

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Hashtags Easy Free Lead Generation
Loyalty Partnership Program

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Pay Per Click Advertising Medium Low Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Backlinks ➜ Medium Medium SEO

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Franchising ➜ Hard High Business Expansion
Publicity Stunts ➜ Medium Medium Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Offline Campaigning ➜ Easy High Brand Exposure
Charitable Partnership

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Yelp ads ➜ Easy Low Brand Exposure
Tik Tok Ads Easy Low Engagement
TikTok Influencer Marketing Easy Medium Brand Exposure
Sponsored Ads Easy Low Lead Generation
Instagram Story Ad ➜ Easy Free Lead Generation
Explore Ads Easy Low Brand Awareness

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜ Easy Low Brand Awareness
Offline advertising (flyers, etc) ➜ Medium High Brand Exposure
Print Media Marketing ➜ Medium Medium Brand Awareness
Newspaper Ad ➜ Medium Medium Brand Awareness
Direct Mail Campaign ➜ Medium Low Brand Awareness
TV Advertising ➜ Hard High Brand Exposure
Billboard Ad ➜ Medium High Brand Exposure
Sales Calls Hard Free Lead Generation
Direct Mail QR Codes ➜ Easy Free Lead Generation
In Store Signage ➜ Easy Low Brand Exposure
Postcard ➜ Easy Low Lead Generation
Radio Advertising ➜ Easy High Brand Awareness

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Networking Event ➜ Easy Low Brand Awareness

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜ Easy Free Product Quality

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Micro-Influencer Referral Program Medium High Trust & Credibility
Find Bloggers & Vloggers