This article is a part of our encyclopedia, and is editable by you. Edit ➜
What Is A Video Tutorial?
Video tutorials allow you the opportunity to promote or advertise your brand while guiding customers on how to use them.
Both prospects and customers appreciate this type of content.
Prospects can visualize how they will use a specific product or service, which can aid them in their buying process.
For customers, they can easily figure out how to use the product/service they just purchased - which makes their experience with your product that much better.
In this post, we discuss how the video tutorials work and explain how to make a high-quality tutorial video. Finally, we will highlight examples of brands using tutorial videos to aid their marketing.
Video Tutorial Key Takeaways
- Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
- 88% of businesses say that video is an important part of their marketing strategy.
- Users are 3X times more likely to prefer a tutorial video over reading a product’s instructions.
How Video Tutorials Work
When a majority of internet users want to learn how to do something, most of them will look to a tutorial video to help them learn the skill.
Based on the above explanation, it is clear that tutorial videos help businesses market products.
Making a video tutorial that features your products or services can be a great marketing strategy.
The primary goal of a video tutorial is to enable the users to accomplish a task successfully.
Making video tutorials helps a brand target prospects, and to educate the existing customers on how to maximize products value.
Therefore, making video tutorials is the best way to get known in your industry.
Key Advantages Of Video Tutorials For Business
Still not sure why video tutorial matters for your business? There are various benefits to creating video tutorials for your business.
Here are some of the benefits:
1. Helps Brands To Grow Your Revenue Margins
Research by Aberdeen group showed that marketers who use tutorial videos grow company revenue by 48% annually compared to those who do not.
This is because, through video, brands provide their customers easy to digest content. High-quality video tutorials, enable brands to reach their target audience easily.
The more informative and helpful the video tutorial, the more value it has to the customers.
2. Influence Customers Buying Decision
According to Forbes, a whopping 90% of customers say video helps them make buying decisions.
Besides, more than 60% of customers say that watching a video makes them more likely to make a purchase.
Businesses use video tutorials to increase the user's understanding of their products or service.
3. Helps Brands Rank Higher In Search
Video tutorials help brands to improve the websites ranking on search engine results page.
Essentially, the amount of time a visitor spends on your website or YouTube channel watching a tutorial video could impact how high you appear in the search results.
Therefore, focus on creating informative and engaging video tutorials to maximize the amount of time spent watching.
4. Increase Web Traffic
Video users enjoy 41% more website traffic from search engines than those who do not use video.
Therefore, if you are looking for an easy way to increase website traffic, try video tutorials.
Make sure you add a link to your website, on every video tutorial posted to your social media platform, or guest post.
5. Get More Backlinks
Research by Moz has shown that embedding a video into a page or a post nearly triples the average number of linking domains.
Ultimately, more backlinks mean domain trust, which is a key factor when it comes to Google ranking.
Real World Examples: Create A Video Tutorial
Are you ready to create your first video tutorial? Here are some real-world examples, for your motivation.
1. How Tasty Leverages Video Tutorials To Become Top food Network
Tasty ranks among the top food network sites globally, and this achievement did not come through simply.
The company has maintained an active presence on YouTube, a strategy that has contributed greatly to its success.
Their YouTube channel features hundreds of video tutorials illustrating different recipes.
Through video tutorials, the brand shares simple and easy-to-follow steps, keeping their viewers watching the video tutorials from the start to the end.
What Tasty Has done best:
- Kept the tasks simple and clear
- Uploaded the tutorial video to a popular platform
- High-quality visuals
- Keeps the video short
2. How Zoom Uses Video tutorials To Teach Users About Different Features
Zoom offers cloud meetings platforms.
For the past year, zoom has become extremely popular. To keep growing, the brand has introduced a number of features.
Through video tutorials, Zoom has managed to explain to its target users how each of these features is helpful and can enhance their experience using the platform to host meetings.
Here is an example of one of the video tutorials available on their YouTube channel.
The video tutorial takes place of what would be a boring-to-read tutorial. In fact, it is an easier-to-use option compared to writing to the Zoom help desk seeking instructions.
This Zoom how-to video is simple and does not have any fireworks or graphics.
The simple to use and concise video shows exactly what you need to get the job done.
How To Create a Video Tutorial
Here are important steps to guide you when creating a video tutorial for your brand
Step1. Determine and Get To Know Your Audience
Before you even think about recording the video, take time to know your audience and understand why they may want to watch your video.
If you are targeting existing customers, they may be concerned about how to use the product and specific pain points. In case you are targeting prospects, you need to cover the topic deeper to attract their attention.
When defining the audience, start with the basic demographic information like the education level, age, professional organization, and associations.
Then, classify the audience based on interests, concerns, and goals.
Step2. Determine the Topic
After defining the target audience, the next step is to come up with a catchy topic.
Note that the topic should include the keywords used by the target audience while searching for particular solutions to the pressing issue.
In that regard, visualize popular search terms or use keyword research tools to come up with a relevant and catchy topic.
Step3. Write A Storyboard and Script
Creating a storyboard helps you to visualize and outline what you plan to show to your audience. The storyboard should be clear, concise, and interesting to capture the audience's attention.
Therefore, take time to research your audience so that you know exactly what they are looking for.
To avoid losing viewers, write the script like you are explaining the process to a close family member. Once you have the script ready, practice several times and remove sections that feel strange.
Step4. Record the Voice Over
With the script ready, it is now time to record the narration. You can use software that takes the voiceover recording and edits it while transcribing in real-time.
Listen to the voice-over several times and clean it for any mistakes.
Step5. Record The Video
Once you have the voice-over, use a high-quality camera to record the video. Conduct a few practice walkthroughs of exactly what you are explaining to your viewers.
Practicing helps you to get smooth cursor motions and minimizes the need for editing the video.
Step6. Edit the Video
You may hire a professional video editor, or if you have the video editing equipment, do it yourself.
However, remember that getting professional touch could give your video an advantage. After editing the video, add your video narration.
Do not forget to add a video introduction. Keep the video introduction short and sweet, and do not overpromise or else you will get a couple of dislikes.
Tutorial videos make a good go-to instructional material for explaining to your audience how to leverage multiple product features.
You can record a simple video tutorial using readily available equipment like your phone and laptop. It is easy and faster and comes with a couple of benefits to your brand.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
- Ankita Ghosh
Discover the best strategies of successful business owners
Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.
Useful, convenient, and free:
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.