Best Practices For Collecting Employee Testimonials

Best Practices For Collecting Employee Testimonials

article

Topic
Content
Cost
Free
Difficulty
Easy
Result
Brand Exposure
Cost Details
Employees can record and post videos without incuring any cost

What Is A Employee Testimonial Video?

An employee testimonial video refers to an official statement from an employee, explaining what they like about their job or company, and sharing an experience of what it feels like to work there.

Employee testimonials can be a great way to leverage the trust that applicants have in regular employees to celebrate the positives of working for the company. Like client testimonials, employee testimonials can help build trust and credibility, and boost your customer acquisition efforts.

In this post, we cover how employee testimonials can help your startup, and highlight examples of employee testimonials.

Employee Testimonial Key Takeaways

  • Candidates trust employees 3x more than the organization (or employer) when deciding to work in a company.
  • 89% of marketers say video testimonials are the most effective content marketing tactic.
  • Employee video testimonials could boost your brand visibility, and attract clients.

How Employee Video Testimonials Work

Employee testimonials are an important part of corporate and product branding. Showing how much your employees are satisfied working for your business and highlighting the organization's amazing work culture could attract top talent.

According to research, over 70% of the world’s most attractive employers, believe that employer branding is a top priority.

This is considering that employer branding affects the type of candidates applying for your jobs. Therefore, if you have amazing employee experiences, good candidates will want to join the workforce.

Real-World Examples Of Compelling Employee Testimonials

Here are examples of employee testimonials for your inspiration.

1. Capgemini's Captivating Employee Testimonials

Capgemini is a French multinational information technology services consulting company.

The company keeps a collection of employee testimonials presented in short videos and key text excerpts in question-and-answer format.

The combination of video and text makes the employee text testimonials are outstanding.

They help the readers get clear of what it is like working for a multinational. The employees are encouraged to be expressive and colorful in their testimonials.

2. Nike Employees Share Their Experiences From First Day of Joining The company

Nike is our second example of companies that create compelling employee testimonials.

The company created a short, inspiring video of employees sharing their moments and experiences.

The employee testimonials echo a great experience from the employees as they talk about how it felt to join the company from the first day.

The video also includes a snapshot of life behind the scenes, with inspiring words that draw candidates to their mission.

Best Practices For Creating Employee Testimonials

Here are the best practices for your consideration when working on employee testimonials.

1. Use Video Employee Testimonials

According to Wyzwol, 68% of consumers prefer to learn about new products and brands via video.

Candidates are no different! Therefore, a video testimonial by an employee that is a minute long, will potentially have much more impact than a two-page testimonial.

2. Automate Reminders To Look For New Testimonials

Gathering employee testimonials on a regular basis is one way of ensuring a compelling collection of content that you could showcase via social media.

Use software to automate the process of gathering employee testimonials, and create reminders to collect new testimonials.

3. Take Advantage of Company Events

Think about the special events or employee activities that your employees come together with throughout the year. Use these as opportunities to gather targeted testimonials about the organization.

Sessions like Ask Me Anything can be a great opportunity to gather employee testimonials.

4. Post Employee Testimonials On Relevant Social Media Pages

Do not be afraid of putting employee testimonials on social media. However, target the heavily trafficked social media platforms, such as LinkedIn.

Alternatively, you can add links to employee video testimonials to the recruitment portal on your website.

5. Leverage Third-Party Rating Sites

Posting employee video testimonials on third party websites such as Glassdoor can be a great way to showcase what it feels like working for your company.

By all means, make sure you post testimonials from authentic employees.

6. Keep The Video Short and Concise

Video length is another important consideration when it comes to creating employee testimonials.

Upload a concise and compelling testimonial to increase the chances of sharing and build brand reputation.

Start the employee testimonial with an introduction, talk about the business type, and include a wrap-up message.

Conclusion

As we have illustrated, employee testimonials can be a powerful way of attracting top talent to your organization.

Employee video testimonials create an emotional connection with the potential candidates and demonstrate a positive internal culture.

So long as you have a clear structure, an employee testimonial can be great content for your social media and website.

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • David Gitonga, Writer @ Starter Story
  • Ankita Ghosh
Pat Walls,  Founder of Starter Story
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meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.