Advertising On Social Media: A Guide

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Updated: September 24th, 2022

Advertising On Social Media: A Guide

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Focus on building a strong social media presence
Know your audience
Establish a tone of voice that your target audience can recognize instantly
Social media engagement is the key secret for successful campaigns
Social media marketing is not a quick fix! Focus on building solid relationships with your audience

Firstly, social media advertisers focus on establishing a strong social media presence over major social media platforms.

Once there is a good social media following, the advertisers create shareable content and advertorials focused on:

Promoting products or services on social media platforms
Increasing brand awareness on social media platforms.

If done right, social media advertising attracts a huge conversion and sales, while the overall costs are low compared to traditional advertising.

Various social media platforms are available to you. Some may be more critical for your marketing efforts than others.

Popular social media advertising include:

It's important to first define your goal/objective so that you don't waste time and money on the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

Do I want to simply drive brand awareness?
Do I want to drive users to my website to gather information?
Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Here are examples of successful social media campaigns you would want to copy:

Dollar Shave Club is known for clever ad campaigns that feature very straightforward messaging. For instance, this was a high-performing Facebook advert that saw the subscription list grow up to 1.6 billion subscribers.

Dollar shave club has done a perfect job of showcasing its value proposition in the advert, which is the key reason for increased subscription numbers.

2. Ipsy

Ipsy is a beauty products dealer with over 3.1 Million Instagram followers.

The brand runs successful activations on Instagram, encouraging the users to post with their hashtags to be featured on Instagram stories.

embed:instagram

Ipsy gives us a good example of how to ensure diversity in terms of social media content. The brand uses user-generated content to drive successful social media campaigns.

Produce content and share it on social media
Selectively promote your top content on social media
Build your remarketing audience by tagging site visitors with a cookie
Apply behavioral and demographics filters on your social media audience
Remarket to your audience with display ads, social ads, and remarketing lists for search ads
Use tools to monitor social media engagement (see best social media monitoring tools below )
Capture qualified leads and sell

For effective social media advertising, you need to monitor engagement. These tools provide the best capabilities when it comes to social media monitoring

Hootsuite Enables you to manage multiple networks and profiles and measure your campaign
Talkwalker: Monitor social, reviews, blogs, forums, news sites & more on all markets in 198 languages.
Mentionlytics: Provides intelligent social media monitoring
Synthesio: AI-enabled social helps you to identify and understand social media users' ever-changing motivations, preferences, and attitudes.
Reputology: Review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews

Hootsuite

Manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Instagram, and more.

Free for 30 days
Professional: $49/month
Team: $129/month
Business: $739/month
Pricing: Paid
Twitter: @hootsuite
Website: https://hootsuite.com/

Businesses using Hootsuite:

108 successful businesses are using Hootsuite ➜

Get Hootsuite ➜

Talkwalker

Social media monitoring tool

Pricing: Paid
Twitter: @https://twitter.com/talkwalker
Website: www.talkwalker.com

Businesses using Talkwalker:

Get Talkwalker ➜

Mentionlytics

AI-enabled social media monitoring tool

Pricing: Paid
Twitter: @https://instagram.com/mentionlytics
Website: mentionlytics.com

Get Mentionlytics ➜

Synthesio

AI-enabled tool for monitoring the online voice of your consumers, helping you to identify and understand their ever-changing motivations, preferences, and attitudes.

Pricing: Paid
Twitter: @https://www.twitter.com/Synthesio
Website: www.synthesio.com

Get Synthesio ➜

Reputology

Pricing: Paid
Website: www.reputology.com

Get Reputology ➜

Contributors

Contributors to this article:

Pat Walls, Founder @ Starter Story
David Gitonga, Writer @ Starter Story

Pat Walls, Founder of Starter Story

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