How To Create Promotional Videos: A Simple Guide

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Updated: April 26th, 2024

What Is A Promotional Video?

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

Promotional Video Key Takeaways

Creating a promotional video strategy is a great way to engage target audience
Sharing a promotional video on social media platforms can be an effective and cost-effective marketing strategy
Experts say that the best length of time for a promotional video is 30-60 seconds long

Understanding How Promotional Videos Work

A promotional video is often similar in style and tone to a teaser video.

The video should highlight the following:

what the offering is
why the customer will benefit from the offering
details and dates of the promotion

Ideally, a promotional video is created to draw the audience's attention and lead them to learn more through a specific call to action.

Businesses use promotional videos to attract new visitors and build brand awareness online.

Real-World Examples of Outstanding Promotional Videos

1. Marks and Spencers

Marks and Spencers, an online retailer, use promotional video as their main marketing strategy.

Not only does M&S make the promotional video short and concise, but the brand also uses clear language and a specific call to action at the end of the video.

2. EVO Haven

EVO Haven, is a real estate development company based in Atlanta and specializes in sustainable container living.

The company uses a promotional video to alert its target audience of upcoming projects.

Their promotional video is detailed and uses simple language, with precise explanations of what to expect.

To maximize reach, the video is posted on Instagram for their 20.6K followers to view.

How to Start Creating Promotional Videos

Identify your goal
Determine the direction of your video. (introductory, explainer, informer, etc)
Set the tone of your promotional video (dramatic, conversational, urgent, etc)
Decide on the duration
Choose the video style
Outline the idea
Write a script
Create the visuals
Action!

You will find a handful of tools to use for creating a promotional video. Examples include:

YouTube

American video-sharing website headquartered in San Bruno, California.

Pricing: Freemium
Twitter: @YouTube
Website: https://www.youtube.com

Businesses using YouTube:

1486 successful businesses are using YouTube ➜

Get YouTube ➜

Vimeo

Vimeo is an ad-free video platform, providing free video viewing services as a competitor to YouTube. High-quality tools for hosting, sharing, and streaming videos in gorgeous HD and 4K with no ads.

Try Vinemo for free with a 30-day trial

Plus: 5GB/week or 250GB every year - $7/mo (billed annually)

Plus Includes:

Video creation
Player customization
Privacy controls
Unlimited screen and webcam recording

Pro: 20GB/week or 1TB every year $20/mo (billed annually)

Pro Includes:

Everything in Plus +
Review and approval
Private team projects
Customizable Showcase sites

Business: No weekly limits - 5TB total storage $50/mo (billed annually)

Business Includes:

Everything in Pro +
Video creation with custom branding
Player calls-to-action
Lead generation
Showcase SEO
Google Analytics

Premium: Unlimited live streaming 7TB total storage $75/mo (billed annually)

Premium Includes:

Everything in Business +
Unlimited live events & webinars
Webinar registration (up to 100 registrants per event)
Browser-based production tools
Live stream to multiple destinations
Live audience chat, Q&A, polls, and graphics
Basic viewer-level analytics for webinars
Pricing: Freemium
Twitter: @Vimeo
Website: embed:vimeo

Businesses using Vimeo:

165 successful businesses are using Vimeo ➜

Get Vimeo ➜

Ipiccy

Edit your pictures, apply photo effects, add text and paint!

Pricing: Freemium
Twitter: @ipiccy
Website: ipiccy.com

Businesses using Ipiccy:

Get Ipiccy ➜

Crello

The easiest online design tool to create animations and graphics for social ads. Create images, videos, and animations to suit your marketing needs.

Twitter: @crelloapp
Website: crello.com

Businesses using Crello:

Get Crello ➜

Create promotional videos

Wow your prospective leads and customers with professional promotional videos.

Here are 8 examples of outstanding promotional videos

Case Study

After we create content that is valuable, informative and useful we will then place it into a marketing sequence. We run Facebook/Instagram ads split between prospecting and remarketing, send out 2-3 emails to our email list each week and work with an outsourced SEO company to optimize our content and back-end network.

Our Black Friday Instagram Promotional Video:

embed:instagram

Nick Bare, on starting Bare Performance Nutrition ($3,500,000/month) full story ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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