How To Create TikTok Marketing Videos: A Guide

Updated: October 8th, 2022


Social Media (Organic)

Reasons to Create TikTok Marketing Videos

One of the best (and cheapest) ways to promote your product or service on TikTok is by simply creating a video in the app itself.

The app is extremely user-friendly and allows you to use a host of features to make your video unique. You can create a video that includes:

  • Different effects
  • Photo or video templates
  • Augmented reality technology
  • Different voices, voice filters, and voice speeds
  • Backdrops and green screens

You can also share your content to other social platforms - which is great for reaching even more users.

TikTok Marketing Videos Key Takeaways

  • 83% of marketers say video helped them increase user understanding of their products and services
  • 68% of TikTok users spend time watching other people's videos
  • Unedited videos on TikTok can be a great way to showcase people using your brand in their everyday lives.

Understanding How TikTok Marketing Videos Work

TikTok is based on videos. Users interact with videos as they scroll through their feeds.

The platform allows users to add all sorts of editing effects and background music to their videos.

When it comes to interacting with videos, users can like, comment, or share the videos they like with other users.

TikTok users share videos through direct messaging, SMS, and cross-share them on other social media apps.

Brands can create TikTok videos or leverage user-generated content.

Benefits Of Using TikTok Videos For Marketing

Using TikTok marketing video offers brands various advantages. Here are some of the benefits of using TikTok videos for marketing.

Boost Conversion Rates

According to SproutSocial, TikTok users spend up to 858 minutes per month scrolling through videos.

Therefore, creating TikTok videos should be seen as an investment, as you are increasing the chances of being found by the target users.

TikTok Videos Help Build Trust and Credibility

User-generated TikTok Video is the perfect way for brands to create trust and earn credibility.

Users feel confident about your brand when they hear testimonials from their peers, family, and friends.

Therefore, brands should leverage UGC as part of their TikTok marketing strategy.

Encourage Social Shares

A cool feature about TikTok is that the app encourages cross-sharing.

Brands that create engaging videos stand a greater chance of going viral on different social media platforms.

This is a chance to expand your reach and increase conversions.

TikTok Videos Show Great ROI

TikTok has a huge user base and a high engagement rate. Brands can reach a wider audience, and increase their sales.

To get you even more excited, you do not have to spend the rest of your time creating videos. You could leverage UGC, to drive your TikTok marketing strategy.

Ultimately, you could earn a high ROI.

Real-World Examples Of How Brands Use TikTok Videos To Market

1. How Tzuki Achieved A 300% Sales Surge Using Videos

Tzuki, an Indonesian soap brand wanted to increase brand awareness, aiming at becoming the leading natural soap brand in the country.

They settled on product videos, customer reviews, and recommendations to help create brand trust and credibility.

Thus, they launched a TikTok video campaign that featured people using its products.

In addition, they approached popular creators to review their products and share videos on their platforms.


Tzuki generated over 25 Million impressions, and over 185K clicks to its website. More exciting, sales surge was recorded at over 300%.

2. How V Energy Increased Followers Through TikTok Live Video

V Energy is Australias favorite energy drink.

The brand wanted to build on the momentum of its activity on TikTok, build a community and increase brand engagement.

They settled on an exclusive partnership with Tiktok to host the inaugural TikTok NYE show, which was a 60-minute live show aimed at celebrating content creators and top trends of 2020 in Australia.


As an exclusive sponsor, V energy was featured in all promotional materials. V Energy saw an increase of 5,000 followers after the live show.

How To Create TikTok Marketing Videos

watch this video to find out how to create and edit Tiktok videos

Here are tips for optimizing Tiktok videos

  • Use trending hashtags
  • Post content at optimal times
  • Prioritize shorter videos
  • Use TikTok trending sounds and effects
  • Collaborate with other creators
  • Engage with users in your niche
  • Post valuable video content


TikTok videos offer a huge potential when it comes to marketing your brand.

You can create videos that educate and entertain to keep your target audience engaged.

To get started, follow the insights shared here.

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.