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What Is TikTok Influencer Marketing?
Tiktok Influencer marketing involves partnering with TikTok content creators to promote your brand and generate a new set of audiences for your brand.
Tik Tok has developed a Tik Tok creator marketplace which shows you all of the analytics for specific influencers.
Finding the right influencer to promote your product is the real deal.
Are you interested in partnering with a Tiktok influencer? This post covers important aspects to guide you to create successful partnerships with TikTok Influencers.
Tiktok Influencer Marketing Key Takeaways
As of June 2020, 91.9 million Americans use TikTok every month, and 50 million are on the app every day.
A July 2020 study revealed that U.S. TikTok influencers had a higher engagement rate than the global average.
Influencer marketing is likely to be the most effective form of marketing on TikTok
How Tiktok Influencer Marketing Works
Brands collaborate with TikTok influencers who focus on making, sharing, and sometimes live streaming videos that in some way promote your brand and make it attractive to their followers.
As with all influencer marketing, the key to success on TikTok is a collaboration with influencers whose followers match your target audience.
Therefore, define your target demographic, and collaborate with a TikTok content creator who appeals to them.
Several brands have worked with TikTok influencers and attained outstanding success. TikTok influencer marketing ads work well when:
- Creators are given creative freedom
- The partnership is authentic
- Content discloses sponsorship
As the platform has grown tremendously, brands can track influencer capabilities, and gain direct insights into the performance of TikTok Influencer marketing campaigns.
Real World Examples: Partner With TikTok Influencers
Here are great examples of TikTok Influencer marketing campaigns that have performed well.
1. How Guess Partnered With TikTok Influencers Targeting A New Audience
Guess A Denim and Lifestyle brand, launched the #InMyDenim challenge in September 2018.
To increase engagement and reach the target audience, Guess partnered with influencers who posted videos where they transformed from looking disheveled to glamorous. The after transformation features Guess apparel.
When fans saw the influencer videos on TikTok, they started making and sharing their own version of transformation videos and used the #InMyDenim.
The campaign was perfectly timed as it was launched when the company was repositioning itself in the US market and wanted to target the younger generation.
2. How Warner Music Earned Over 17% Increase in Engagement Through TikTok Influencer Campaign
Warner Music, is one of the brands that have discovered the effectiveness of TikTok Influencer Marketing.
The company launched a TikTok Influencer marketing campaign targeting the young demographic.
Their campaign aimed at promoting Justin Quiles #DjNoPareRemix across Argentina and Mexico.
They selected six TikTok Influencers to create suitable videos and upload them to their fans.
The six videos gathered more than 1.5 million likes and had an average engagement rate of 17%. The original videos and the associated hashtags led to fans uploading over 13K user-generated videos.
How To Create a Successful TikTok Influencer Marketing Campaign
Creating a successful TikTok Influencer marketing campaign is often an overwhelming experience. You ought to ensure the right procedures to attain impressive results.
Here are steps to guide you through Tiktok Influencer marketing.
1. Define The Target Audience
It does not matter which social media marketing strategy you want to use, the number one step should be defining the target audience.
Once you have defined the type of audience for your marketing campaign, you can then focus on identifying the ways to reach this audience.
2. Select the right influencer for your brand
Now that you have defined the audience type you are targeting in your marketing campaign, the next step is to find the TikTok influencers they follow.
Alternatively, you can research the influencers who produce content that resonates with your niche, topic, or marketing objectives.
Remember that for the TikTok influencer marketing campaign to yield impressive results, you ought to match the interests and the preferences of the target audience.
3. Sign Agreements With The Influencer
Upon identifying the influencers who can help your brand reach its objective, the next step is setting up mutually beneficial agreements with the influencer.
Therefore, explain to the influencers your objectives, define the target audience, and agree on the compensation.
When all is clear, sign and document the agreement.
4. Trust Influencers With Content Creation
You may opt to co-create content with the influencers or guide the influencers on the type of content you expect to ensure the message reaches the target audience.
It is important you trust the influencer to create the exact type of content that is engaging while promoting your brand.
5. Measure Results
Once the program is running, it is now time to begin measuring the outcome.
Therefore, you may look at the sum of views, comments, shares, and sum of likes.
To determine effectiveness, compare the current results to the past performances.
If there is a decline in engagements or no change, you are not doing something right.
TikTok influencer marketing is one of the best ways to engage your target audience and convert them.
Starting an influencer marketing campaign on TikTok is easy. You just need to make sure you partner with the right influencers.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
- Ankita Ghosh
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