7 Hair Salon Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Hair Salon

Hair salons offer a wide range of beauty services including hair-cutting, waxing, nail treatment, massages, and complementary care such as aromatherapy.

With the increased demand for high fashion beauty services, starting a hair salon could be a profitable venture.

To start a hair salon, you need a strong business plan and find a niche that attracts a local client base. To succeed, hire knowledgeable and experienced employees, and encourage them to maintain a good customer service culture,

Here are some real life success stories of starting a hair salon:

1. Urban Betty ($6.6M/year)

Chelle Neff, founder of Urban Betty, started her business by opening her own brick and mortar salon after five years of being in her own salon suite. She gradually expanded her team and transitioned from contractors to all commission-based employees. Eight years later, Urban Betty has two locations and over 50 employees, generating $3.3 million in revenue.

How much they make: $6.6M/year
How much did it cost to start: $69.9K
Current team size: 64

How I Went From Hairstylist To Running My Own $3.3M Salon Business

This case study follows the founder of Urban Betty, who started her salon business with only one contractor, and now has two locations with over 50 employees, growing from 1.5 million to 3.4 million in revenue from 2014-2018, and investing around 2% of its gross income every year in Yelp, Google, and Facebook Ads.

About

Chelle started Urban Betty over 19 years ago

Revenue

Chelle grew the business to $550K/month

Costs

It cost Chelle $69939 to start the business

Read this case study

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Starting A Hair Salon: Everything You Need To Know

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So... can you actually make money with a hair salon?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Brazilian Blowout

Where they're located: Guarantã do Norte, Mato Grosso, Brazil

5. L’Oréal Professionnel

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 140K/month

So... can you actually make money with a hair salon?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Kérastase

Kérastase luxury hair care products for men and women meet the needs of every hair type. Our active ingredients immediately deliver visible results.

Where they're located: In Salah, In Salah, Algeria
Website traffic: 70K/month