Why (And How) To Create A Milestone Email : A Guide

Why (And How) To Create A Milestone Email : A Guide

This article is a part of our encyclopedia, and is editable by you. Edit ➜

article

Topic
Email
Cost
Free
Difficulty
Easy
Result
Lead Generation

What Is A Milestone Email?

A milestone email is an appreciation-based email sent by a company to the existing customers. Brands design milestone emails to remind the customer of their valuable contribution towards achieving the milestone.

Writing and sending your company milestones gives you the opportunity to talk about your success and thank your subscribers for all they do.

These emails can be a place where you discuss your vision, goals, and plans for the future. This shows your customer just how involved you are and will keep your product/service exciting and relevant.

Milestone Email Key Takeaways

  • Business milestone emails offer a great brand marketing opportunity
  • When customers receive milestone emails they feel valued and appreciated
  • Customers take pride in knowing they helped a brand get off the ground
  • A milestone email is an essential step to building long-lasting relationships

Understanding How Milestone Emails Work

A milestone email is an automated message that is part of the customer lifecycle routine.

Brands send milestone emails to celebrate the customer for being an important contributor to the overall success.

Consider that each stage of the customer lifecycle attracts certain behavior from the brand.

For instance, when approaching a prospect, the business sends a promotional email.

Upon the first subscription, the business sends the welcome email.

To wake up dormant users, the brand sends out the re-engagement email.

Likewise, brands send milestone emails to loyal customers for being a great contributor to the company's success.

Brands design milestone emails to:

  • Remind the customer of the value they are getting from the brand
  • Increase the likelihood of customers continuing using the products or services
  • Generate brand buzz that often leads to more referrals

Consider every milestone to be a great opportunity to market your brand.

Ideally, milestones provide a chance to tell your brand's story to the customers.

Besides, sharing milestones on social media or via email is an opportunity to create buzz around your brand, and raise awareness of your products within the target community.

Real World Examples: Send A Milestone Message To Your Email List

Here are some of the examples of milestone emails we came across.

1. Vote.org Sends Milestone Email To Americans For Reaching Highest Voter Turnout Since 1900

Recently, I saw a very effective milestone email from vote.org

They used a combination of graphics, impressive stats, and bold colors which made the email really stand out.

Here's a snippet of what this looked like:

article

article

They did a few things really well:

  • Their colors reflected their brand (red, white, and blue) but it was not done in an obnoxious way.
  • The email was personalized.
  • They phrased the email as "here's what we accomplished together" which gives a sense of community and appreciation for their customers.
  • The stats are impressive and catch your eye right away - a 227% increase in website users is a big milestone.
2. A Book Apart Sends Discounted Offer To Customers As A Celebration Of Company Anniversary

A Book apart was celebrating the 4th anniversary and they decided to send an anniversary promotion discount to their customers.

article

The anniversary is not only a celebration, it is also a way of cementing a solid relationship with their customers.

By sending a personalized email with a promotion code to the customers, the brand shows that they value the customer's contribution.

Within the milestone email, they also include a list of other books, aiming at generating leads.

This message makes the customers feel special and increases the chances of brand loyalty and trust.

How To Create Great Milestone Emails For Your Customers

  • Define the milestones you intend to celebrate
  • Connect with the customers and celebrate customer-hood
  • Remind the customers that you value their existence
  • Increase the likelihood of them continuing to use your products or services through an incentive
  • Encourage them to share the message on social media to generate referrals and drive traffic
  • Keep track of their activity and determine lead generation opportunities

The milestone email is an important communication for your brand. You could send the automated anniversary email via different emailing tools including the following:

MailChimp

A marketing automation platform and an email marketing service.

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

  • Pricing: Freemium

  • Twitter: @MailChimp

  • Website: mailchimp.com

Businesses using MailChimp:

572 successful businesses are using MailChimp ➜

Get MailChimp ➜

Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

  • Up to 250 contacts: Free!
  • Up to 1,000 subscribers: $30 per month
  • Up to 2,500 subscribers: $60 per month
  • Up to 5,000 subscribers: $100 per month
  • Up to 10,000 subscribers: $150 per month
  • Up to 20,000 subscribers: $375 per month

  • Pricing: Freemium

  • Twitter: @klaviyo

  • Website: klaviyo.com

Businesses using Klaviyo:

223 successful businesses are using Klaviyo ➜

Get Klaviyo ➜

Vote.org Sends Milestone Email To Americans For Reaching Highest Voter Turnout Since 1900

Recently, I saw a very effective milestone email from vote.org

They used a combination of graphics, impressive stats, and bold colors which made the email really stand out.

Here's a snippet of what this looked like:

article

article

They did a few things really well:

  • Their colors reflected their brand (red, white, and blue) but it was not done in an obnoxious way.
  • The email was personalized.
  • They phrased the email as "here's what we accomplished together" which gives a sense of community and appreciation for their customers.
  • The stats are impressive and catch your eye right away - a 227% increase in website users is a big milestone.
A Book Apart Sends Discounted Offer To Customers As A Celebration Of Company Anniversary

A Book apart was celebrating the 4th anniversary and they decided to send an anniversary promotion discount to their customers.

article

The anniversary is not only a celebration, it is also a way of cementing a solid relationship with their customers.

By sending a personalized email with a promotion code to the customers, the brand shows that they value the customer's contribution.

Within the milestone email, they also include a list of other books, aiming at generating leads.

This message makes the customers feel special and increases the chances of brand loyalty and trust.

How To Create Great Milestone Email For Your Customers

  • Define the milestones you intend to celebrate
  • Connect with the customers and celebrate customer-hood
  • Remind the customers that you value their existence
  • Increase the likelihood of them continuing to use your products or services through an incentive
  • Encourage them to share the message on social media to generate referrals and drive traffic
  • Keep track of their activity and determine lead generation opportunities

The milestone email is an important communication for your brand. You could send the automated anniversary email via different emailing tools including the following:

MailChimp

A marketing automation platform and an email marketing service.

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

  • Pricing: Freemium

  • Twitter: @MailChimp

  • Website: mailchimp.com

Businesses using MailChimp:

572 successful businesses are using MailChimp ➜

Get MailChimp ➜

Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

  • Up to 250 contacts: Free!
  • Up to 1,000 subscribers: $30 per month
  • Up to 2,500 subscribers: $60 per month
  • Up to 5,000 subscribers: $100 per month
  • Up to 10,000 subscribers: $150 per month
  • Up to 20,000 subscribers: $375 per month

  • Pricing: Freemium

  • Twitter: @klaviyo

  • Website: klaviyo.com

Businesses using Klaviyo:

223 successful businesses are using Klaviyo ➜

Get Klaviyo ➜

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • David Gitonga, Writer @ Starter Story
  • Ankita Ghosh
Pat Walls,  Founder of Starter Story

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