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What Is An SEO Strategy?
An SEO strategy is the process of planning, optimizing, and organizing your website to help it rank better in search results.
A good SEO strategy helps you match users' search intent such that you drive traffic that is more credible and quality leads to your website.
Therefore, invest in SEO to help your business grow online.
SEO Strategy Key Takeaways
- To build up and maintain a prominent search engine presence, make sure your SEO strategy is an ongoing process
- An effective SEO strategy should incorporate creating and publishing optimized content on an ongoing basis.
- Remember that social signals are an important part of the SEO algorithm. Thus, content should be shared across social media platforms.
- Instead of worrying about the number of links, focus on the quality of links
- To keep SEO strategy on top, focus on user intent rather than the search engine
Understanding How SEO Strategy Works
SEO is a digital marketing strategy that focuses on website presence in search engines.
Your target audience uses search engines to search for products and services.
Therefore, delivering quality results on the search pages involves not only quality content, but also relevance to what the searcher is interested in finding.
Search engines find relevant content by scanning and scrawling different websites to understand the topics and keywords. To get your content in front of a relevant audience, you ought to optimize the content.
Therefore, SEO strategy involves different practices to optimize the content so you can reach the target audience. An effective SEO strategy increases the chances of bringing a more targeted audience to your website.
Real-World Examples Of Websites That Succeed Through Proper SEO Strategy
Backlinko is an online marketing blog launched in 2010 by Brian Dean an internationally renowned SEO and content marketing expert.
According to Brian Dean, publishing great content can generate high-quality links and traffic. However, this is only if you promote the content in the right way and target the right people.
Brian Dean made it to the top ranking through what he refers to as the “Skyscraper Technique” through the unique approach, his website shoot up like a rocket so much that the traffic doubled in 2 weeks.
2. Neil Patel
Neil Patel A New York Times bestselling author created a global SEO strategy, a move that saw his traffic explode.
An SEO strategy that worked for Neil Patel was translating his content into different languages. By simply expanding to other counties, Neil has seen his traffic growing than he anticipated.
How To Start Your SEO Strategy
- Know your keywords
- Write high-quality content naturally
- Use keywords in your website page URLs
- Do not overlook page titles
- Review every webpage for additional keyword placement
- Improve the user experience
- Hire an expert
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your content
Audit your website, explore competitors, research keywords & backlinks.
Businesses using Ahrefs:
Offers solutions for SEO, PPC, content, social media and competitive research.
Businesses using SemRush:
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Samantha Walls, Head Of Content @ Starter Story
- David Gitonga, Writer @ Starter Story
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