Business Idea

Start A Hair Salon

About

Starting a hair salon requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell hair salon, or selling hair salon online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a hair salon ➜

Key stats

market size
$47B
revenue (monthly)
$300K
starting costs
$29.3K
gross margin
13%
avg product price
$65
time to build
8 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

About

Starting a hair salon requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell hair salon, or selling hair salon online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a hair salon ➜

Key stats

market size
$47B
revenue (monthly)
$300K
starting costs
$29.3K
gross margin
13%
avg product price
$65

 

time to build
8 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,536
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $7,607 $50,947

Successful Businesses

Business URL Rank
Brazilian Blowout brazilianblowout.com #232,207
L’Oréal Professionnel lorealprofessionnel.com #266,669
Kérastase kerastase.com #284,716
Kérastase hair-salons.kerastase.com #286,515
MioSalon miosalon.com #300,537
Salon Lofts salonlofts.com #326,577
Beauty Plus Salon beautyplussalon.com #367,523
Minerva Beauty minervabeauty.com #426,014
Hair Code haircode.com #432,956
Marlo Beauty Supply marlobeauty.com #495,665
City Spa Norfolk changesaregood.com #695,674

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a hair salon. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Control of workload With starting a hair salon, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Low margins The gross margins for your hair salon are typically around 13%, which can make it more challenging to incur new expenses and maintain profitability.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With starting a hair salon, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a hair salon, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
Difficult to scale With a hair salon, it can be challenging to find ways to scale. Check out [this article](https://www.inc.com/jeff-bussgang/scaling-a-business-is-hard.html) that discusses scaling your business and the challenges that come with it.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.