How To Boost Your Ad ROI and Simplify Targeting Through Dedicated Emails

How To Boost Your Ad ROI and Simplify Targeting Through Dedicated Emails

article

Topic
Email
Cost
Free
Difficulty
Easy
Result
Lead Generation

What Is A Dedicated Email?

Dedicated emails are sent for the purpose of promoting a single offer. This could be an email that notifies customers about an industry event, a limited-time deal, or some sort of stand-alone news.

These emails are typically sent out to your entire email list and have a clear call to action.

Sending dedicated (stand-alone) emails can be a great way to generate more sales. In this article, we take a look at how stand-alone emails work in marketing. Keep reading to discover more insights on how dedicated emails work.

Dedicated Email Key Takeaways

  • Dedicated emails feature one-time distribution of advertising content and brand messages
  • Stand-alone emails offer an opportunity to meet potential customers while they are highly engaged
  • Sending stand-alone emails increases the reach for an advertising message
  • According to statistics, 49% of customers said they would like to receive promotional emails from favorite retail brands.

Understanding How Dedicated Emails Work

Stand-alone email campaigns depend on a one-time action, where marketers send emails containing information about only one offer.

For instance, you may send a dedicated email to notify your target audience about an upcoming offer or a recently published whitepaper.

Therefore, dedicated emails help the marketers to set up the context and introduce the main call-to-action. In that regard, dedicated emails are similar to landing pages, in the sense that marketers use them to reach out to the entire database

Sending dedicated emails allows the marketer to deliver efficient marketing campaigns and to optimize conversions while minimizing email un-subscription rate.

What Is The Importance Of Sending Dedicated Emails?

  • Delivers Ad Message Effectively: Unlike marketing newsletters, dedicated emails focus on driving results for one-call-to-action.
  • Easy to build using templates: Marketers use ready templates, which means dedicated emails take a shorter time to design and send.
  • Fast to measure results: if you have a single goal or action, it is easier to track the performance of your campaign.
  • Boost Your ROI: compared to CPC for social media or display ads, dedicated emails provide a greater ROI, since it's simple to set up.
  • Simpler targeting: you can deliver dedicated emails based on the interest of targeted customers.

Therefore, if you aren’t seeing results from your current social media strategy, it is time you switch to a dedicated email.

Real-World Examples Of How To Use Dedicated Emails In Marketing

Here are examples of catchy dedicated email campaigns we came across.

One-Off Promotional Email By The Banana Republic:

Banana republic delivered a dedicated email campaign, announcing a 50-70% offer to their target audience. Here is a screenshot of how the campaign appeared.

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  • Creative CTA (not just your average "click here")
  • Simple with colors that grab your attention
  • Adds a sense of urgency with an expiration date to the offer
  • An offer worth checking out (not just 10 or 15% off, but 50-70% off!

Headspace Sends Dedicated Email Announcing Special Offer

Headspace dedicated email is one of my favorite examples. The marketing team adds a hero image conveying friendly, positive vibes that help reinforce the benefits of their offer to the recipient.

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Besides, the catchy heading attracts the recipient’s attention while the bolded CTA prompts him to take action.

Finally, headspace incorporates an offer date to communicate scarcity and prompt immediate action.

How To Create a Dedicated Email Campaign

  1. Conduct a marketing analysis
  2. Define the campaign goal
  3. Determine how to measure success
  4. Identify a dedicated email strategy and define performance expectations
  5. Roll out the campaign
  6. Check results, learn and adjust

Best Practices For Sending Dedicated email Campaigns

When it comes to sending dedicated email campaigns, any loss of credibility may cause suspension of email accounts. The cancellation occurs if the email service provider receives a high number of spam complaints. To avoid such occurrences, consider the following best practices for sending dedicated email campaigns:

  • Create catchy subject lines
  • Personalize the emails
  • Keep it short and visual
  • Optimize the CTAs
  • Write a compelling preview text
  • Follow up but do not spam
  • Create mobile-friendly emails

Are you ready to start sending dedicated email campaigns? Use either of the following tools for your email campaigns.

Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

  • Up to 250 contacts: Free!
  • Up to 1,000 subscribers: $30 per month
  • Up to 2,500 subscribers: $60 per month
  • Up to 5,000 subscribers: $100 per month
  • Up to 10,000 subscribers: $150 per month
  • Up to 20,000 subscribers: $375 per month

  • Pricing: Freemium

  • Twitter: @klaviyo

  • Website: klaviyo.com

Businesses using Klaviyo:

301 successful businesses are using Klaviyo ➜

Get Klaviyo ➜

MailChimp

A marketing automation platform and an email marketing service.

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

  • Pricing: Freemium

  • Twitter: @MailChimp

  • Website: mailchimp.com

Businesses using MailChimp:

669 successful businesses are using MailChimp ➜

Get MailChimp ➜

Here's a great example of a one-off promotional email by Banana Republic:

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  • Creative CTA (not just your average "click here")
  • Simple with colors that grab your attention
  • Adds a sense of urgency with an expiration date to the offer
  • An offer worth checking out (not just 10 or 15% off, but 50-70% off!
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.