How To Leverage In-Store Signage To Boost Sales

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Updated: October 8th, 2022

What Is In-store signage?

In-store signage refers to using visual graphics within the store to displays information to your customers.

According to statistics, 68% of customers believe that in-store signage reflects the quality of a business and the products.

Therefore, in-store signage is a silent salesperson as it communicates messages to your target customers. In this post, we explore the idea of in-store signage as a strategy to heighten your brand message and increase sales.

In-store signage Key Takeaways

Signs capture the customer’s attention and can power customers into taking the desired action
Retail stores can use digital in-store signage to provide up-to-date and real-time information like discounts and flash sales
Measure conversion rate by considering the digital signs ability to attract traffic and compel action
To measure digital signs conversion rate, use different media channels and video display options
Retailers are using a variety of digital tools to make in-store advertising more interesting.

How much does in-store signage cost?

Sign design and installation cost about $438 for the US in 2020.

Understanding How In-Store Signage Works

In-store signage works by:

Helping shoppers to find what they are looking for, and spreads the word about new products customers don’t know exists
Demonstrating what outdoor advertising or product packaging does not
Takes the online campaigns offline, helping to increase leads
Pivots your offerings quickly and efficiently

Overall, installing in-store signage improves brand awareness and helps to improve product sales.

Real-World Examples of Brands Deploying In-Store Signage Effectively

Here are a couple of excellent in-store signage ideas for your inspiration:

1. How Nordstrom is Boosting Loyalty Program Using In-Store Signage

Nordstrom, the upscale fashion department store, is renowned for its successful worldwide online store.

The company installed digital in-store signage, to boost the loyalty program. The digital in-store signages boosted Nordstrom’s thriving loyalty program which contributes up to 50% of sales.

By implementing digital display board solutions, the company has attained a seamless shopping experience by letting the customers interact on their own terms.

2. How Sephora Uses Digital Instore Signage To Educate Customers

Sephora has placed in-store signage throughout the stores. The in-store signage focuses on educating the customers about the benefits of Sephora's loyalty program and guides shoppers through the wide range of their products.

For Sephora, installing digital in-store signage is a strategic approach for engaging consumers in a fun way and bringing brand awareness.

How To Deploy In-Store Signage Effectively

Have a clear goal in mind
Design a clear and easy to understand signage
Ensure a clear call to action so that customers understand what to do
Define metrics for success
The in-store signs should be legible from a distance
Get assistance from professional signage developers

Best Design Tools For In-Store Signage

Piktochart: Creates professional-looking infographics, presentations, and posters in portrait format
Photoshop: Provides an extensive number of photo editing tools
Photopea: A free online images editor with the ability to read or save PSD files
PlaceIt: Upload images or even videos of your website into a mock-up

To come up with effective in-store signage, you require some basic design skills. Luckily, you can find easy-to-use design tools. Examples are:

How To Print Your Sign

Once the design is ready, apply the following tips to ensure the quality and value of your in-store signage

Use the right printer for digital signs.
Set the correct color models and values on your design files
Ensure a design and format appropriate for the expected viewing distance.
Choose the right media depending on use case scenarios
Use vector images instead of pixels to avoid dreaded fuzziness and pixelation issues
Ensure the appropriate image size for photos

pixlr

Cloud-based set of image tools and utilities, including a photo editor, a screen recorder, and a photo sharing service.

Pricing: Freemium
Twitter: @pixlr
Website: https://pixlr.com/

Businesses using pixlr:

39 successful businesses are using pixlr ➜

Get pixlr ➜

Adobe Spark

Web and mobile-based platform that enables businesses to create social graphics, videos and landing pages using available tools

Website: spark.adobe.com

Get Adobe Spark ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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