Advantages Of Adding Customer Reviews On Your Website

Advantages Of Adding Customer Reviews On Your Website


Trust & Credibility

What Is A Customer Review?

Customer review is feedback on eCommerce and online shopping sites, left by a customer who has purchased and used or had an experience with products or company services.

Similar to user-generated content, customer reviews are generated directly from your audience.

Reviews can be a huge deciding factor for your customer on whether they will purchase your product or service.

Customer Reviews Key Takeaways

  • Customers are more concerned with star ratings than an actual customer testimonial
  • The easiest way to attract positive customer reviews is through customer satisfaction
  • Make review writing as easy as possible.
  • Handle negative customer reviews diplomatically

How Customer Reviews Can Impact Your Business

Online customer reviews allow potential consumers to get in-depth information from past customers. With just a couple of mouse clicks, a customer can determine the likelihood of enjoying satisfaction if they purchase your products or services.

According to statistics, about 95% of online shoppers read customer reviews before making a purchase. In addition, 92% of B2B buyers are more likely to purchase after reading a trusted review.

Therefore, adding customer reviews on your home page is critical to your success. Through customer reviews, businesses achieve increased sales as potential customers have the assurance of enjoying satisfaction.

Just like Yelp reviews, online customer reviews are critical to online reputation management

How To Generate Positive Customer Reviews

To generate positive customer reviews:

  • Provide exceptional customer service
  • Harness your social channels
  • Be prompt at replying to customer queries
  • Choose a customer review plugin that is easy and powerful
  • Leverage the moments of customer happiness and ask for a review
  • Reduce the time and effort needed to leave a customer review

Real World Examples Of Brands That Promote Customer Reviews On Websites

Here are a couple of examples for your inspiration.

1. Amazon Uses Customer Reviews To Attract Buyers

Amazon was one of the first online businesses to allow users to post reviews of products. To this day, this is a key reason why customers love Amazon so much and purchase items frequently.

Amazon allows any user to provide feedback and ratings on every single product. There's an entire section allocated just for this.


Additionally, they don't just showcase the positive 5-star reviews - they publish ALL reviews, which is something many businesses do not do. Users respect this level of transparency, and it supports them in making an informed decision about the product they're buying.

2. How Airbnb uses online customer reviews To Build Trust in The Community

Airbnb reviews are essential to the entire Airbnb community. Potential customers can check out Airbnb customer reviews to determine the best places to stay.

Besides, Airbnb guests can choose their travel plans wisely by looking at the reviews from other guests. Generally, the Airbnb reviews enable hosts to open their homes with confidence and attract guests who love to stay.


By adding customer reviews to their website, Airbnb has managed to build business through customer trust.

Best Tools For Building Customer Reviews On Your Website

  1. Starfish Reviews: Easy to set up and configure with a familiar WP interface
  2. Site Reviews Plugin: Allows your visitors to submit reviews with a 1-5 star rating on your website, similar to the way you would on TripAdvisor or Yelp
  3. Google Reviews Widget: Display Google Business Reviews on your websites in a sidebar widget.
  4. Feedback Genius: Create and automate messages and grow your reviews
  5. GatherUP: A robust solution to cultivate and manage your customer feedback and online reviews

Starfish Reviews

Easy to set up and configure with a familiar WP interface

Get Starfish Reviews ➜

Site Reviews

Allows your visitors to submit reviews with a 1-5 star rating on your website, similar to the way you would on TripAdvisor or Yelp.

Businesses using Site Reviews:

23 successful businesses are using Site Reviews ➜

Get Site Reviews ➜

Google Reviews Widget

Display Google Business Reviews on your websites in a sidebar widget.

Businesses using Google Reviews Widget:

25 successful businesses are using Google Reviews Widget ➜

Get Google Reviews Widget ➜

Feedback Genius

Amazon seller feedback software

Businesses using Feedback Genius:

9 successful businesses are using Feedback Genius ➜

Get Feedback Genius ➜


A customer experience and online review engine that enables insights, empowers marketing and converts customers.

Businesses using GatherUp:

Get GatherUp ➜


Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • David Gitonga, Writer @ Starter Story
  • Ankita Ghosh
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.