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99 Marketing Ideas For A Blog

Marketing Ideas

Blog Marketing Ideas

Wondering how to market your blog?

Marketing your blog is certainly not easy, but there are many ways to promote and advertise your blog.

We put together a list of the best marketing ideas for your blog, so you can get your small business out there.


Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
Testimonials ➜ Easy Free Trust & Credibility
YouTube Video Content ➜ Medium Low Brand Exposure
Guest Blogging ➜ Easy Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Quora ➜ Easy Free Brand Exposure
Ebook ➜ Medium Free Trust & Credibility
Infographic ➜ Easy Free Brand Awareness
Case Study ➜ Easy Free Trust & Credibility
Checklist Content ➜ Easy Free Brand Exposure
Memes ➜ Easy Free SEO
Data-Driven Content ➜ Medium Low Trust & Credibility
Whitepaper ➜ Hard Medium SEO
Interview Blog Content ➜ Easy Free SEO
Guest Podcasting ➜ Medium Free SEO
Medium Content ➜ Easy Free Trust & Credibility
Quizzes ➜ Easy Free Brand Exposure
Online Course ➜ Medium Free Trust & Credibility
Gated Content ➜ Easy Free Lead Generation
Employee Testimonial Video ➜ Easy Free Brand Exposure
Content Recommendation Widgets ➜ Easy Free Engagement
Content Marketing Partnerships ➜ Easy Low Brand Exposure


Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜ Medium High Business Expansion
Brand Authenticity ➜ Easy Free Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty
Customer Of The Month ➜ Easy Low Brand Loyalty
Mentorship ➜ Medium Low Trust & Credibility


Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜ Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality


Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List ➜ Medium Free Engagement
Email Another Businesses Subscriber List Easy Low Brand Exposure
Welcome Email ➜ Easy Free Trust & Credibility
Weekly Email Newsletter ➜ Easy Free Brand Loyalty
Dedicated (Stand Alone) Emails ➜ Easy Free Lead Generation
Lead Nurturing Sequence ➜ Medium Free Lead Generation
Re-Engagement Email ➜ Easy Free Lead Generation
Co-marketing Emails ➜ Medium Free Trust & Credibility
Holiday Email Campaign ➜ Easy Free Lead Generation
Milestone Email ➜ Easy Free Lead Generation
Happy Birthday Email ➜ Easy Low Brand Loyalty
Recommended For You Email
Mobile Email Strategy ➜ Easy Low Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
LinkedIn Organic Reach ➜ Easy Free Brand Awareness
LinkedIn Outreach ➜ Easy Low Brand Awareness
Pinterest (organic) ➜ Easy Free Brand Exposure
Twitter ➜ Easy Free Brand Awareness
Create TikTok Marketing Videos ➜ Easy Free Engagement
Repurpose TikTok Content ➜ Easy Low Brand Exposure
Social Media Engagement ➜ Easy Low Engagement
Instagram Reels ➜ Easy Free Engagement
Twitter Advanced Search ➜ Easy Free Lead Generation
Twitter Videos ➜ Easy Low Engagement
Reddit Marketing (Organic) ➜ Easy Free Engagement
Caption Contest ➜ Easy Low Engagement
AMA (Ask Me Anything) ➜ Easy Free Trust & Credibility


Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜ Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Online Community ➜ Easy Medium Brand Exposure
User Generated Content (UGC) ➜ Easy Free Brand Exposure


Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜ Easy Medium Product Quality
Task Delegation ➜ Easy Free Product Quality
Tasks Automation ➜ Medium Low Product Quality


SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation
Content Repurposing ➜ Easy Free Engagement
Optimize Landing Pages ➜ Medium Low Lead Generation
Backlinks ➜ Medium Medium SEO
Content Audit ➜ Easy Medium SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
LinkedIn ads ➜ Medium Low Lead Generation
Pinterest ads ➜ Easy Low Brand Exposure
Podcast advertising ➜ Medium Medium Brand Exposure
Tik Tok Ads ➜ Easy Low Engagement
Sponsored Ads ➜ Easy Low Lead Generation
Instagram Story Ad ➜ Easy Free Lead Generation
Youtube Ads ➜ Easy Low Brand Exposure


Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Publicity Stunts ➜ Medium Medium Brand Exposure
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Side Project Marketing ➜ Medium Medium Brand Exposure
Product FAQ ➜ Easy Free Trust & Credibility


Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜ Easy Low Brand Awareness
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility
Conference Speaking ➜ Hard Free Trust & Credibility
Seminar ➜ Medium Free Trust & Credibility


Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Print Media Marketing ➜ Medium Medium Brand Awareness
Sales Calls ➜ Hard Free Lead Generation
Branded Merchandise ➜ Medium Medium Brand Awareness


Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Journalit ➜ Easy Low Brand Exposure
Thought Leadership ➜ Easy Free Trust & Credibility
Find Bloggers & Vloggers ➜ Easy Low Brand Exposure