2 Lifestyle Blog Success Stories [2024]

Updated: November 1st, 2023
Start A Lifestyle Blog

A lifestyle blog is a versatile and dynamic platform where you can share your experiences and ideas on various topics such as wellness, fashion, travel, and personal development.

By curating and sharing valuable content, you can engage with a diverse audience seeking inspiration and insights.

This medium offers you the freedom to tailor your content to reflect your unique perspective and interests.

Moreover, you can monetize your blog in several ways, such as affiliate marketing, sponsored posts, and product collaborations, making it a lucrative venture.

With the flexibility to manage your own schedule, you can build a brand that resonates with a global audience.

Whether you consider it a side hustle or a full-time endeavor, a lifestyle blog provides endless opportunities for creativity and financial growth.

Here are some real life success stories of starting a lifestyle blog:

1. Pulling Curls ($192K/year)

Hilary Erickson, a nurse and mom, started the website Pulling Curls as a "mommy blog" in 2005 to supplement her family's income. In 2016, she launched the first of her online courses, The Online Prenatal Class for Couples, which has become one of the top-recommended prenatal classes with hundreds of positive reviews. Erickson has self-funded the business and uses targeted SEO and Pinterest to attract customers.

How much they make: $192K/year
How much did it cost to start: $0
Current team size: 2


How I Transformed My Mom Blog Into A $192K/Year Course For Families

Hilary Erickson created Pulling Curls, a mommy blog, in 2005 and has since added three successful online courses resulting in an average income of $16k/month through ad, affiliate, and course sales.

Hilary started Pulling Curls about 19 years ago
Hilary grew the business to $16K/month
Read by 2,462 founders

2. Paisley + Sparrow

Minneapolis Lifestyle + Fashion Blogger

How much they make:
Where they're located: Minneapolis, Minnesota, USA