What is an Infographic? Examples, and Design Tips

Pat Walls

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Updated: April 18th, 2024

What Is An Infographic?

Infographics are a visual document that shows data and complex concepts about a specific topic.

Infographics are a great way to present facts and statistics about your product or service.

Presenting information in a visually appealing way allows visitors to spend time on your site and share your content.

Additionally, infographics can make your product more credible if there's research-driven data involved.

Infographic Key Takeaways

The core purpose of an infographic is to simplify a complex idea
Infographics are ideal when presenting an overview of a topic instead of an in-depth analysis.
A good infographic has a must see, should see and can see qualities

Understanding How Infographics Work

An infographic uses images, charts, icons, and illustrations to give data a visual facelift.

Through the simplified presentation, users can absorb information in a matter of seconds.

A good infographic presents a more creative and engaging approach to provide:

Topic overview
Explain a process
Compare and contrast ideas
Displaying research findings

Therefore, an infographic involves a heavy design, and it is light on copy.

According to statistics, 32% of marketers believe that visuals are the most important type of content that their business creates.

This illustrates that an infographic is among the most powerful visual components in content marketing.

Real Life Examples of Infographics

1. Social Media Today

Social Media today presents a good example of how to use infographics in content marketing.

In the example Why Snapchat Matters to Marketing, the infographic is used to explain Snapchat marketing.

The infographic explains what Snapchat marketing is and how it works. This illustration breaks down the concept of Snapchat marketing, making it easier for readers to grab the idea.

2. Florida Realtors

Florida Realtors gives us another example of how infographics help break down a complex idea and present data.

On their website, Florida Realtor's present different topics relating to real estate. Therefore, the reader does not have to spend too much time reading a blog.

The infographics break down the big ideas in the real estate industry in an approach that is attractive and easy to understand.

Getting Started With Infographics

Generate a topic to be covered in your infographic
Dive into research and data collection
Craft a narrative that ties all the information together in a concise, organized, and compelling manner
Design and present the information in ways that enhance the message your infographic intends to communicate

Content marketers have a few options to choose from. One is to use free infographic templates and the second option is creating the infographic from scratch using design software tools:

Alternatively, you can hire a freelance infographic designer online to help you create the first infographic. Here are a few freelance platforms you can check out:

Canva

Canva is a free-to-use online graphic design tool. You can use it to create social media posts, presentations, posters, videos, logos, and more.

Pricing: Freemium
Twitter: @canva
Website: https://www.canva.com/

Businesses using Canva:

942 successful businesses are using Canva ➜

Get Canva ➜

Sketch

Design toolkit.

Pricing: Freemium
Twitter: @sketchapp
Website: https://www.sketchapp.com

Businesses using Sketch:

84 successful businesses are using Sketch ➜

Get Sketch ➜

Fiverr

Freelance services marketplace at affordable costs.

Pricing: Freemium
Twitter: @fiverr
Website: https://www.fiverr.com/

Businesses using Fiverr:

508 successful businesses are using Fiverr ➜

Get Fiverr ➜

Upwork

The largest freelancing website, where businesses connect with talented freelancers.

Pricing: Freemium
Twitter: @upwork
Website: upwork.com

Businesses using Upwork:

571 successful businesses are using Upwork ➜

Get Upwork ➜

Bannersnack, the app that allows you to design banner ads published a helpful infographic at the beginning of the pandemic.

The infographic was titled: "How To Be Productive While Working From Home." In addition to the useful tips they provided, the design of the infographic was also colorful and aesthetically pleasing, which helps with engagement and shares.

Although some of these tips may seem obvious to those that have mastered the "work-from-home" life, it's quite helpful for those just being introduced to this new routine and style of working.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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