What is an Infographic? Examples, and Design Tips

What is an Infographic? Examples, and Design Tips

This article is a part of our encyclopedia, and is editable by you. Edit ➜


Brand Awareness
Cost Details
Infographics can be created using the free version of Canva or even using a google doc.

What Is An Infographic?

Infographics are a visual document that shows data and complex concepts about a specific topic.

Infographics are a great way to present facts and statistics about your product or service.

Presenting information in a visually appealing way allows visitors to spend time on your site and share your content.

Additionally, infographics can make your product more credible if there's research-driven data involved.

Infographic Key Takeaways

  • The core purpose of an infographic is to simplify a complex idea
  • Infographics are ideal when presenting an overview of a topic instead of an in-depth analysis.
  • A good infographic has a must see, should see and can see qualities

Understanding How Infographics Work

An infographic uses images, charts, icons, and illustrations to give data a visual facelift.

Through the simplified presentation, users can absorb information in a matter of seconds.

A good infographic presents a more creative and engaging approach to provide:

  • Topic overview
  • Explain a process
  • Compare and contrast ideas
  • Displaying research findings

Therefore, an infographic involves a heavy design, and it is light on copy.

According to statistics, 32% of marketers believe that visuals are the most important type of content that their business creates.

This illustrates that an infographic is among the most powerful visual components in content marketing.

Real Life Examples of Infographics

1. Social Media Today

Social Media today presents a good example of how to use infographics in content marketing.


In the example Why Snapchat Matters to Marketing, the infographic is used to explain Snapchat marketing.


The infographic explains what Snapchat marketing is and how it works. This illustration breaks down the concept of Snapchat marketing, making it easier for readers to grab the idea.

2. Florida Realtors

Florida Realtors gives us another example of how infographics help break down a complex idea and present data.

On their website, Florida Realtor's present different topics relating to real estate. Therefore, the reader does not have to spend too much time reading a blog.


The infographics break down the big ideas in the real estate industry in an approach that is attractive and easy to understand.

Getting Started With Infographics

  • Generate a topic to be covered in your infographic
  • Dive into research and data collection
  • Craft a narrative that ties all the information together in a concise, organized, and compelling manner
  • Design and present the information in ways that enhance the message your infographic intends to communicate

Content marketers have a few options to choose from. One is to use free infographic templates and the second option is creating the infographic from scratch using design software tools:


Free graphic-design tool website. Drag-and-drop format with access to over a million photographs, graphics, and fonts.

Businesses using Canva:

327 successful businesses are using Canva ➜


Get Canva ➜


An online photo editing and design service. It can be accessed from a web browser, or through the PicMonkey mobile app.

Businesses using Picmonkey:

5 successful businesses are using Picmonkey ➜

Get Picmonkey ➜


Design toolkit.

Businesses using Sketch:

47 successful businesses are using Sketch ➜


Get Sketch ➜

Alternatively, you can hire a freelance infographic designer online to help you create the first infographic. Here are a few freelance platforms you can check out:


Freelance services marketplace at affordable costs.

Businesses using Fiverr:

194 successful businesses are using Fiverr ➜


Get Fiverr ➜


The largest freelancing website, where businesses connect with talented freelancers.

Businesses using Upwork:

214 successful businesses are using Upwork ➜


Get Upwork ➜


Contributors to this article:

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Are you ready to boost your revenue?

Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

We've interviewed many impressive businesses who swear by the results of the product, including Brumate, Beardbrand, and many more.

Level up your email marketing with Klaviyo!

Leave a comment
Your email address will not be published.