Webinar Marketing Strategy: A Proven Path To More Sales

Updated: September 24th, 2023


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What Is A Webinar?

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

Webinar Takeaways

  • Providing relevant educational content through a webinar keeps your business on the top-of-customers mind
  • Presenting on a subject of interest give attendees a chance to seek answers they are looking for, hence rewarding you with credibility
  • Through a webinar, a business can reach a wider audience hence build brand recognition

Understanding How Webinars Work

A business webinar allows a speaker from the hosting organization or company to present multimedia content with webinar attendees.

The webinar has audio and visual components shared through a web conference tool.

Therefore, the hosting organization or company interacts with the audience in real-time.

If utilized effectively, a webinar can be a powerful marketing tool. This is particularly when you have a large audience and smart webinar tools to channel the interaction.

Real World Examples of Successful Businesses That Host A Webinar

1. Social Media Examiner

Social Media Examiner, a leading social media blog, uses webinars to engage its audience.

Most social media examiner webinars focus on sharing important tips relating to social media marketing.


Therefore, the blog website posts relevant content targeting content readers who are mostly interested in insights to improve their online marketing strategies.


The webinar announcements are published on the website months before the actual date, to provide interested parties enough time to prepare for the event.

2. Hubspot

Hubspot is our second example of successful startups using webinars to reach their target audience and drive engagements.


Hubspot webinars focus on educating their audience on relevant topics.

Hubspot has enriched its online content hence establishing brand authority while ensuring wider reach for enhanced branding value.

How to Start A Webinar

  • Brainstorm the right topic.
  • Choose a webinar format.
  • Pick a webinar tool.
  • Assign roles to your team members.
  • Produce the content.
  • Select the right day and time.
  • Practice your webinar before the event.
  • Promote your webinar.
  • Follow up with your audience.

There are several webinar tools that businesses can use to host online events. Examples of webinar tools are ClickMeeting and WebinarNinja.

Alternatively, you can use these tools to host a webinar.



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Launch a Webinar

Webinars are a great way to build your existing audience and create new customers.

Webinars can also help with promotions, establishing clout and credibility with customers and can help build your email list.

Webinars are a particularly effective marketing tool because they allow people from all over the world to come together and connect.

Here are some of the most popular platforms to host webinars:

Lars Helgeson, founder of GreenRope hosts four monthly webinars and believes they are the most effective strategy for retaining customers:

Case Study

In terms of retention, our most effective strategies are the GreenRope blog, email marketing, webinars, and social media user groups. We use the GreenRope blog to share how-to’s and other important information about effective strategy both in business and using the software. We send out monthly newsletters that highlight new features, upcoming events, and webinars, and feature our newest blog articles.

We host four monthly webinars that cover both strategy and GreenRope features. Attendees can ask questions and actively engage with our support team. We also have a LinkedIn user group where users can connect with both the GreenRope team, other GreenRope users as well as our support staff to ask questions and learn more about the system and its features.

Our team grew slowly, but we have always been focused on providing the best customer service possible. We provide free videos, white papers, e-books, walk-throughs, cheat sheets, webinars, and more. If a more personal touch is needed, we offer free support by phone, email, live chat, web conference, and support ticket.


Lars Helgeson, on starting GreenRope ($160,000/month) full story ➜
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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