How To Get Started With LinkedIn Advertising [2021]

How To Get Started With LinkedIn Advertising [2021]

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What Is LinkedIn Advertising?

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help brands to meet the specific business goals.

LinkedIn advertising is ideal for businesses that want to reach customers via a professional network.

LinkedIn Marketing Key Takeaways

  • LinkedIn does not boast the largest user base but it is a concentrated community of professionals.

  • LinkedIn ads can be an effective way to reach relevant professionals.

  • To drive real results with LinkedIn advertising, target influencers, decision-makers, and executives who act on new opportunities.

How LinkedIn Advertising Works

LinkedIn Advertising works on a bidding system. Therefore, the advertiser will pay to place the advertisement.

The amount you pay to advertise on LinkedIn depends on the activity type and the ad auction.

Thus, the advertiser will start the campaign by placing the bid when he launches the campaign.

Since the LinkedIn ads are sold through an ad auction, your bid will compete with the other advertisers wanting to reach the same target audience.

Remember that the target audience consists of the LinkedIn members you are trying to reach with the Ad campaign. Therefore, the total cost to win the auction depends on the bid and the desirability of your target audience.

Real-World Example

1. Duo Security

Duo Security gives us a good example of how to advertise on LinkedIn.

The Computer and IT security company created a LinkedIn Page where followers can find all information relating to the company.

Apart from running a LinkedIn page, the company uses promoted Ads on LinkedIn to target the relevant audience.


To inform and keep the followers engaged, Duo Security posts on LinkedIn on a regular basis.

In their posts, they include a relevant hashtag to target LinkedIn users, and even link to the company website, which is a traffic generating strategy.


2. Connex One

Connex One A UK-based customer engagement platform, is another example of how to use LinkedIn advertising to reach your customers.


Through its LinkedIn page, the company educates its followers on how to make use of its tools for business success.


By sharing insights with their customers, Connex One enjoys the potential for increasing its customer base.

How To Get Started

  • Create a free LinkedIn Page
  • Determine the objective to help LinkedIn streamline and customize the advert
  • Create the campaign manager account and choose the objective
  • Build and save an audience for your campaign
  • Get to know the ad formats; Sponsored Content, Sponsored Messaging, Text Ads, or a mix of the three
  • Set your bid and budget
  • Set up the Ad Creative
  • Save the billing information
  • The LinkedIn campaign will enter the review process before launching.

Creating your first LinkedIn Ad can feel overwhelming. For effective LinkedIn Ads, hire freelancers on Upwork or Fiverr.


Contributors to this article:

Pat Walls,  Founder of Starter Story

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