How To Get Started With LinkedIn Advertising [2024]

Pat Walls

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Updated: April 26th, 2024

What Is LinkedIn Advertising?

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help brands to meet the specific business goals.

LinkedIn advertising is ideal for businesses that want to reach customers via a professional network.

LinkedIn Marketing Key Takeaways

LinkedIn does not boast the largest user base but it is a concentrated community of professionals.
LinkedIn ads can be an effective way to reach relevant professionals.
To drive real results with LinkedIn advertising, target influencers, decision-makers, and executives who act on new opportunities.

How LinkedIn Advertising Works

LinkedIn Advertising works on a bidding system. Therefore, the advertiser will pay to place the advertisement.

The amount you pay to advertise on LinkedIn depends on the activity type and the ad auction.

Thus, the advertiser will start the campaign by placing the bid when he launches the campaign.

Since the LinkedIn ads are sold through an ad auction, your bid will compete with the other advertisers wanting to reach the same target audience.

Remember that the target audience consists of the LinkedIn members you are trying to reach with the Ad campaign. Therefore, the total cost to win the auction depends on the bid and the desirability of your target audience.

Real-World Example

1. Duo Security

Duo Security gives us a good example of how to advertise on LinkedIn.

The Computer and IT security company created a LinkedIn Page where followers can find all information relating to the company.

Apart from running a LinkedIn page, the company uses promoted Ads on LinkedIn to target the relevant audience.

To inform and keep the followers engaged, Duo Security posts on LinkedIn on a regular basis.

In their posts, they include a relevant hashtag to target LinkedIn users, and even link to the company website, which is a traffic generating strategy.

2. Connex One

Connex One A UK-based customer engagement platform, is another example of how to use LinkedIn advertising to reach your customers.

Through its LinkedIn page, the company educates its followers on how to make use of its tools for business success.

By sharing insights with their customers, Connex One enjoys the potential for increasing its customer base.

How To Get Started

Create a free LinkedIn Page
Determine the objective to help LinkedIn streamline and customize the advert
Create the campaign manager account and choose the objective
Build and save an audience for your campaign
Get to know the ad formats; Sponsored Content, Sponsored Messaging, Text Ads, or a mix of the three
Set your bid and budget
Set up the Ad Creative
Save the billing information
The LinkedIn campaign will enter the review process before launching.

Creating your first LinkedIn Ad can feel overwhelming. For effective LinkedIn Ads, hire freelancers on Upwork or Fiverr.

Post ads on LinkedIn

If your audience hangs out on LinkedIn, you might want to try running some ads there.

LinkedIn has 675+ million users worldwide and 30M+ companies use the platform.

If you're selling your products to a corporate audience or to other businesses, this may make sense for you.

Case Study

We pretty much do anything and everything to bring in new sales leads from a B2B perspective.

We are on every social media channel, we have our own blog’s where we share our knowledge with the world, we run advertisements on LinkedIn and Google.

Christopher Carter, on starting Approyo (/month) full story ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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