92 Marketing Ideas For A Public Relations Rep (2023)

Updated: January 19th, 2023
Become A Public Relations Rep

Public Relations Rep Marketing Ideas

Wondering how to market your public relations rep?

Marketing your public relations rep is certainly not easy, but there are many ways to promote and advertise your public relations rep.

We put together a list of the best marketing ideas for your public relations rep, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜

Medium

Free

Brand Loyalty

YouTube Video Content ➜

Medium

Low

Brand Exposure

Guest Blogging ➜

Easy

Low

Brand Exposure

Quora ➜

Easy

Free

Brand Exposure

Ebook ➜

Medium

Free

Trust & Credibility

Infographic ➜

Easy

Free

Brand Awareness

Case Study ➜

Easy

Free

Trust & Credibility

Checklist Content ➜

Easy

Free

Brand Exposure

Memes ➜

Easy

Free

SEO

Data-Driven Content ➜

Medium

Low

Trust & Credibility

Whitepaper ➜

Hard

Medium

SEO

Interview Blog Content ➜

Easy

Free

SEO

Guest Podcasting ➜

Medium

Free

SEO

Medium Content ➜

Easy

Free

Trust & Credibility

Quizzes ➜

Easy

Free

Brand Exposure

Online Course ➜

Medium

Free

Trust & Credibility

Gated Content ➜

Easy

Free

Lead Generation

Employee Testimonial Video ➜

Easy

Free

Brand Exposure

Content Recommendation Widgets ➜

Easy

Free

Engagement

Content Marketing Partnerships ➜

Easy

Low

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜

Medium

High

Business Expansion

Brand Authenticity ➜

Easy

Free

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Customer Of The Month ➜

Easy

Low

Brand Loyalty

Mentorship ➜

Medium

Low

Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Email Another Businesses Subscriber List

Easy

Low

Brand Exposure

Welcome Email ➜

Easy

Free

Trust & Credibility

Weekly Email Newsletter ➜

Easy

Free

Brand Loyalty

Dedicated (Stand Alone) Emails ➜

Easy

Free

Lead Generation

Lead Nurturing Sequence ➜

Medium

Free

Lead Generation

Re-Engagement Email ➜

Easy

Free

Lead Generation

Co-marketing Emails ➜

Medium

Free

Trust & Credibility

Holiday Email Campaign ➜

Easy

Free

Lead Generation

Milestone Email ➜

Easy

Free

Lead Generation

Happy Birthday Email ➜

Easy

Low

Brand Loyalty

Recommended For You Email

Mobile Email Strategy ➜

Easy

Low

Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

LinkedIn Organic Reach ➜

Easy

Free

Brand Awareness

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Twitter ➜

Easy

Free

Brand Awareness

Create TikTok Marketing Videos ➜

Easy

Free

Engagement

Repurpose TikTok Content ➜

Easy

Low

Brand Exposure

Social Media Engagement ➜

Easy

Low

Engagement

Instagram Reels ➜

Easy

Free

Engagement

Twitter Advanced Search ➜

Easy

Free

Lead Generation

Twitter Videos ➜

Easy

Low

Engagement

Reddit Marketing (Organic) ➜

Easy

Free

Engagement

Caption Contest ➜

Easy

Low

Engagement

AMA (Ask Me Anything) ➜

Easy

Free

Trust & Credibility

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜

Medium

Low

Lead Generation

Pay Per Click Advertising

Medium

Low

Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

Online Community ➜

Easy

Medium

Brand Exposure

User Generated Content (UGC) ➜

Easy

Free

Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜

Easy

Medium

Product Quality

Task Delegation ➜

Easy

Free

Product Quality

Tasks Automation ➜

Medium

Low

Product Quality

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Content Repurposing ➜

Easy

Free

Engagement

Optimize Landing Pages ➜

Medium

Low

Lead Generation

Backlinks ➜

Medium

Medium

SEO

Content Audit ➜

Easy

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

LinkedIn ads ➜

Medium

Low

Lead Generation

Podcast advertising ➜

Medium

Medium

Brand Exposure

Tik Tok Ads ➜

Easy

Low

Engagement

Sponsored Ads ➜

Easy

Low

Lead Generation

Instagram Story Ad ➜

Easy

Free

Lead Generation

Youtube Ads ➜

Easy

Low

Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Publicity Stunts ➜

Medium

Medium

Brand Exposure

Product expansion ➜

Medium

Medium

Brand Exposure

Side Project Marketing ➜

Medium

Medium

Brand Exposure

Product FAQ ➜

Easy

Free

Trust & Credibility

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜

Easy

Low

Brand Awareness

Trade Show ➜

Medium

Medium

Lead Generation

Webinar ➜

Medium

Medium

Trust & Credibility

Conference Speaking ➜

Hard

Free

Trust & Credibility

Seminar ➜

Medium

Free

Trust & Credibility

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Print Media Marketing ➜

Medium

Medium

Brand Awareness

Sales Calls ➜

Hard

Free

Lead Generation

Branded Merchandise ➜

Medium

Medium

Brand Awareness

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Journalit ➜

Easy

Low

Brand Exposure

Thought Leadership ➜

Easy

Free

Trust & Credibility

Find Bloggers & Vloggers ➜

Easy

Low

Brand Exposure

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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