Start A Marketing Agency
About
Starting a marketing agency requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell marketing agency, or selling marketing agency online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a marketing agency ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $150 | $3,044 |
| Total Startup Costs | $6,517 | $43,694 |
Case Studies
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$12K/mo
•
$98K/mo
•
$100K/mo
•
$700K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Iterable | iterable.com | #16,279 |
|
Inter Public | interpublic.com | #21,660 |
|
Genus Marketing Agency | genus-marketing-agency.ueniweb.com | #36,280 |
|
Wunderman Thompson | wundermanthompson.com | #41,524 |
|
Association of National Advertisers | ana.net | #61,682 |
|
Agency Spotter | agencyspotter.com | #63,380 |
|
Visiture | visiture.com | #85,776 |
|
DashClicks | dashclicks.com | #90,009 |
|
Never Settle | neversettle.it | #147,782 |
|
R/GA | rga.com | #157,483 |
|
Cleveland & Detroit Marketing Agency | thundertech.com | #158,243 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services within your marketing agency. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Traffic to your website | A marketing agency gives people a reason to visit your website and to keep coming back to you! |
| Meaningful business connections | You never know who you will meet or get to work with for your marketing agency. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your marketing agency becomes an integral piece of their every day lives. |
| Cons | Description |
|---|---|
| Crowded Space | Competition is high when it comes to your marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
Marketing Ideas
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1
Direct sales
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
2
Word of mouth
The most tried and true way to grow a marketing agency is through word of mouth - some entrepreneurs would say it's more important than all social media.
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3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to marketing agency.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
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