Start A Marketing Agency - Business Ideas
Marketing agencies can be a great option for businesses looking to advertise in different ways. For businesses, hiring a marketing company can help them achieve success as they don't have to spend money on employees or needed equipment. Marketing agencies are not inexpensive and there are many different variables that come into play when deciding which one is the best fit for your business.
You want to start a marketing agency, but don't know where to begin. You're not alone, there are thousands of entrepreneurs across the globe that have the same ambition. Luckily for you, compiled a list of how other agencies were able to grow their agency and scale effectively.
Starting a marketing agency requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell marketing agency, or selling marketing agency online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a marketing agency ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $0 | $7,000 |
| Employee & Freelancer Expenses | $151 | $352 |
| Website Costs | $223 | $7,215 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $162 | $3,094 |
| Total Startup Costs | $6,136 | $38,061 |
Case Studies
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$16K/mo
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$8.5M/mo
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$90K/mo
•
$20K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Postscript | postscript.io | #15,635 |
|
Iterable | iterable.com | #16,279 |
|
Exploding Topics | explodingtopics.com | #17,887 |
|
Inter Public | interpublic.com | #21,660 |
|
MuteSix | mutesix.com | #29,918 |
|
Technology Advice | technologyadvice.com | #29,949 |
|
Condé Nast | condenast.com | #30,785 |
|
|
Concentrix | concentrix.com | #35,793 |
|
Genus Marketing Agency | genus-marketing-agency.ueniweb.com | #36,280 |
|
Wunderman Thompson | wundermanthompson.com | #41,524 |
|
Business Jargons | businessjargons.com | #45,261 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Traffic to your website | A marketing agency gives people a reason to visit your website and to keep coming back to you! |
| Meaningful business connections | You never know who you will meet as a marketing agency. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Cons | Description |
|---|---|
| Crowded Space | Competition is high when it comes to your marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
Marketing Ideas
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1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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