Marketing Ideas

Start An Email Automation Platform

Marketing Ideas

Email Automation Platform Marketing Ideas

Wondering how to market your email automation platform?

Marketing your email automation platform is certainly not easy, but there are many ways to promote and advertise your email automation platform.

We put together a list of the best marketing ideas for your email automation platform, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
Testimonials ➜ Easy Free Trust & Credibility
YouTube Video Content Medium Free Brand Exposure
Guest Blogging ➜ Easy Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Quora ➜ Easy Free Brand Exposure
Infographic ➜ Easy Free Brand Awareness
Case Study ➜ Easy Free Trust & Credibility
Customer Reviews Easy Free Trust & Credibility
Data-Driven Content ➜ Medium Low Trust & Credibility
Whitepaper ➜ Hard Medium SEO
How-To-Guide Content Easy Free SEO
List-Based Content Easy Free SEO
Guest Podcast Medium Free SEO
Quizzes Easy Free Brand Exposure
Course Medium Free Trust & Credibility
Build New Tools
Tutorial Video
Explainer Videos
Product Demo Video
Product Launch Video
Customer Testimonial Videos
Employee Testimonial Videos

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜ Medium High Business Expansion
Brand Authenticity ➜ Easy Free Brand Loyalty
Customer Service Medium Free Brand Loyalty
CRM System Low

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality
Leverage Third Party Platforms ➜ Medium Low Brand Exposure
Cold Calling Easy Free Lead Generation
Product Page ➜ Easy Low Lead Generation
Sell Sheet ➜ Easy Free Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Email List Growth Medium Free Brand Exposure
Welcome Email ➜ Easy Free Trust & Credibility
Lead Nurturing Sequence ➜ Medium Free Lead Generation
Re-Engage Email Easy Free Lead Generation
Co-marketing Emails Medium Free Trust & Credibility
Product Feedback Emails ➜ Easy Free Product Quality
Milestone Email Easy Free Lead Generation
Mobile Email Strategy ➜ Easy Low Lead Generation
A/B Test Email Campaigns ➜ Easy Low Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
LinkedIn (organic) Easy Free Brand Awareness
LinkedIn Outreach ➜ Easy Low Brand Awareness
Twitter Easy Free Brand Awareness
Twitter Advanced Search ➜ Easy Free Lead Generation
Twitter Videos ➜ Easy Low Engagement
Twitter Polls ➜ Easy Free Engagement
Reddit Marketing Easy Free Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate program Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Online Community ➜ Easy Medium Brand Exposure
User Generated Content (UGC) ➜ Easy Free Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜ Easy Medium Product Quality
Task Delegation ➜ Easy Free Product Quality
Automation Medium Low Product Quality

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation
Optimize Landing Pages ➜ Medium Low Lead Generation
Website User Experience ➜ Hard High SEO
Backlinks ➜ Medium Medium SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
LinkedIn ads ➜ Medium Low Lead Generation
Podcast advertising ➜ Medium Medium Brand Exposure
Tik Tok Ads
Sponosored Ads
Cause Campaign Easy Medium Brand Exposure
Youtube Ads
ROI Report ➜ Easy Free Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Side Project Marketing ➜ Medium Medium Brand Exposure
Scarcity ➜
Charitable Partnership
Product FAQ Easy Free Trust & Credibility

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜ Easy Low Brand Awareness
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility
Conference Speaking Hard Free Trust & Credibility
Speaking Engagements

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Sales Calls