Start A Wordpress Plugin Business
About
Starting a wordpress plugin business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell wordpress plugin, or selling wordpress plugin online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a wordpress plugin business ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $40 | $2,350 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| App Creation Costs | $1,000 | $20,000 |
| Software Expenses | $162 | $3,094 |
| Advertising & Marketing Costs | $75 | $4,786 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $7,609 | $68,430 |
Case Studies
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$11K/mo
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$600/mo
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$100K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
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ManageWP | managewp.com | #5,273 |
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Wordfence | wordfence.com | #7,686 |
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ACF | advancedcustomfields.com | #8,859 |
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LearnDash | learndash.com | #9,357 |
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The World's Most Trusted WordPress Backup Plugin | updraftplus.com | #9,612 |
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WPBakery Page Builder | wpbakery.com | #10,649 |
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WPLOCKER.COM | wplocker.com | #10,652 |
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All in One SEO Pack | aioseo.com | #10,889 |
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WPML | wpml.org | #11,200 |
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Jetpack: WordPress Security, Performance, and Growth | jetpack.com | #11,378 |
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BlogVault | blogvault.net | #11,940 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Rewarding work | Starting a wordpress plugin business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
| Traffic to your website | A wordpress plugin business gives people a reason to visit your website and to keep coming back to you! |
| Meaningful business connections | You never know who you will meet as a wordpress plugin business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A wordpress plugin business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
| Low margins | The gross margins for your wordpress plugin business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the wordpress plugin business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a wordpress plugin business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
| Stressful work | This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
Marketing Ideas
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1
Affiliate program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct sales
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
"An amazing network of founders that truly want to help each other grow their business."
