A Beginners Guide on Conversion Rate Optimization (CRO)

A Beginners Guide on Conversion Rate Optimization (CRO)


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What Is Conversion Rate Optimization?

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

Conversion Rate Optimization Key Takeaways

  • Conversion rate optimization looks at finding the right customers for your business

  • Getting higher conversion rates means making more of the resources you have

  • While your audience might not scale as a business grows, CRO lets you grow without running out of resources and prospective customers

Understanding How Conversion Rate Optimization Works

To calculate your conversion rate, you ought to know the number of unique visitors and the number of conversions received over time.

Determine the conversion rate by dividing the number of conversions by the number of visitors and multiply that number by 100 to get the conversion rate percentage.

To optimize the conversion rate, you have to ensure your website is appealing to the target audience. Thus, invest in professional website design and format the web content effectively. Remember the conversions can occur all over your website.

The process of optimizing the conversions allows you to boost the number of highly qualified leads, hence increase revenue and lower the cost of leads acquisition.

Real-World Examples

1. Discord

Discord an App targeting the gaming and streaming industry is one example of websites that converts.

The website features an attractive design with plenty of graphics and engaging animations that charm the audience.

The responsive website features intuitive navigation, ensuring a lower bounce rate.


When it comes to content, Discord ensures a clear concept and value propositions. For instance, they highlight the features while providing unique opportunities for streaming influencers and game developers.


2. Social Media Examiner

Social Media Examiner, the world’s leading social media marketing resource, is another example of a website that has an optimized conversion rate.

Firstly, the website content is categorized with the pager buttons included on the home page. This makes website navigation easier. Besides, the content is well outlined throughout the website.


The website also includes clear and easy to notice call-to-action buttons on different sections. This is a critical strategy for increasing course enrollments.


How To Get Started With Conversion Rate Optimization

  • Set up goals for your CRO campaign and figure out your current CRO
  • Research why the current pages are not converting to your expectations
  • Research how current website visitors interact with your pages using tools like HotJar and Crazy Egg.
  • Dig into chat logs and customer support tickets to find out why certain customers do not convert
  • Create a Hypothesis
  • Run A/B Testing
  • Collect your results, analyze them and learn

Conversion rate optimization requires skills and experience.

For a beginner, the exercise may be overwhelming. You will find the conversion rate optimization experts on Upwork and Fiverr.

You could also talk to WebFX for amazing website conversion design services!


Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Samantha Walls, Head Of Content @ Starter Story
  • David Gitonga, Writer @ Starter Story
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.