Business Idea

Start A Ticketing Platform Business

About

Starting a ticketing platform business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ticketing platform, or selling ticketing platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a ticketing platform business ➜

Key stats

market size
$14.4B
revenue (monthly)
$125K
starting costs
$37.5K
gross margin
20%
time to build
12 months
growth
SEO
business model
Software
time investment
Side project

About

Starting a ticketing platform business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ticketing platform, or selling ticketing platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a ticketing platform business ➜

Key stats

market size
$14.4B
revenue (monthly)
$125K
starting costs
$37.5K
gross margin
20%

 

time to build
12 months
growth
SEO
business model
Software
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,750
Other Expenses $0 $800
Specific Industry Expenses $0 $300
Total Startup Costs $7,517 $67,544

Successful Businesses

Business URL Rank
Ticketmaster ticketmaster.com #3,938
FareHarbor fareharbor.com #21,221
Online Ticket Sales nashville-tea-party.ticketleap.com #34,120
Ticket Tailor tickettailor.com #53,977
Brushfire Technology brushfire.com #99,660
Brown Paper Tickets brownpapertickets.com #141,853
Interactive Ticketing interactiveticketing.com #151,719
NIGHTOUT nightout.com #171,570
Lyte lyte.com #372,854
Nashville Tickets : Concerts, Events, Sports, Festivals : Nashville.com tickets.nashville.com #826,525
SSB ssbinfo.com #976,198

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a ticketing platform business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting a ticketing platform business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A ticketing platform business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your ticketing platform business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the ticketing platform business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a ticketing platform business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a ticketing platform business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to ticketing platform business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.