How To Improve The User Experience On Your Website

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Updated: October 8th, 2022

What Is Website User Experience?

Website user experience refers to the quality of user’s interaction with, and the perception, of your website.

Ideally, user experience focuses on understanding the users in terms of what they need, what they value, their abilities, and also their limitations when they visit your website.

According to econsultancy.com, 88 % of online consumers are less likely to return to a website after a bad experience.

Therefore, user experience is important for web design because it affects conversion rates significantly.

Website User Experience Key Takeaways

Website UX design aims at protecting each of the multiple customer journeys from failure.
UX designers should work on multiple scenarios and channels.
Overall UX design focuses on providing better connectivity between users and interfaces.
The UX designers should collect and analyze the results of customer journeys throughout the re-design process.

How does Website UX Design Work?

Website UX design focuses on attracting more conversion rates. The website UX designers weave critical analysis and logic to understand and plan users interactions with different website features in terms of

Usability
Design
Navigation
Impression

Ultimately, the website UX designers create a user-centric design, aimed at landing page optimization and improve website overall lead generation.

Top Reasons To invest in Website UX Design

Keep reading to find out how UX design helps businesses.

Achieve extensive interactions with your website
Encourage users to click the Call-To-Action buttons
Decrease website Bounce Rate
Drive eCommerce lead generation
Minimize the cost of customer service since website visitors can find what they need easily
To improve SERP ranking

Real-World Website UX Examples

Here are a couple of the best website UX examples for your inspiration

1. How Mural Achieves Minimal Bounce Rate Through Improved Website UX Design

Mural is a platform and a professional service that enables innovative teams to think and collaborate in real-time.

Mural`s improved UX design enables users to share notes, be creative and organize thoughts quickly.

The website features a clear onboarding window that highlights the different actions users can complete.

The same onboarding “getting started in Mural", has icons that help users understand where they are, and what they need to do to get to the next stage.

Ultimately, Mural achieves a low bounce rate and delivers a high lead generation.

2. How Rover Attracts More Signups Though Easy To Use And Interactive Forms

Rover is a platform that helps connect pet owners with pet sitters and dog walkers. The website's easy-to-follow interface is the key to more signups from interested customers.

First-time website visitors can find someone to help with their pets across the US or around the world through simple steps.

Presenting website users with complicated answers tends to limit the website's use. For Rover, they simply require visitors to answer few simple questions to start using their services.

Website UX Design Best Practices

Follow these tips to ensure an intuitive website design.

Know your audience
Choose and stick a website design that suits your business goals
Create a sitemap that creates a better architecture and categorizes information
Use a fixed navigation menu that stays on the screen to guide web visitors
Write clear and useful content
Do usability testing throughout the website design process
Use prototyping tools to test your hypothesis before building the actual product

The Best Prototyping Tools For Website UX Designers

Here are the best prototyping tools that let you built interactive representations of web designs.

Figma : Available as a browser-based design tool
InVision Studio: Built with a host of well-designed tools, InVision gives designers the power to put together functional prototypes quickly and to share them with others.
Adobe XD is a vector-based system for putting together prototypes, including tools for creating interactions, transitions, and other types of dynamic functionality.
Webflow: provides an intuitive drag-and-drop interface with a powerful CMS making it possible to create any type of professional-level website.

Figma

Collaborative interface design tool.

Pricing: Freemium
Twitter: @figmadesign
Website: figma.com

Businesses using Figma:

328 successful businesses are using Figma ➜

Get Figma ➜

Invision

Digital product design platform.

Pricing: Freemium
Twitter: @InVisionApp
Website: https://www.invisionapp.com/

Businesses using Invision:

Get Invision ➜

Adobe XD

A vector-based system for putting together prototypes, including tools for creating interactions, transitions, and other types of dynamic functionality

Pricing: Paid
Twitter: @https://twitter.com/Adobe
Website: https://www.adobe.com/products/xd.html

Businesses using Adobe XD:

Get Adobe XD ➜

Webflow

Build responsive websites in your browser, then host with us or export your code to host wherever.

Basic - $12/month
CMS - $16/month
Business - $36/month
Pricing: Freemium
Twitter: @webflow
Website: webflow.com

Businesses using Webflow:

139 successful businesses are using Webflow ➜

Get Webflow ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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