1,000+ Best Email Automation Platform Names

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Updated: June 10th, 2025

So, you've come up with the perfect email automation platform idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your email automation platform stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best email automation platform ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your email automation platform.

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Ideas

Catchy email automation platform name ideas

Autosender
Sprysend
Mailer Fox
Auto Rockstar
Mail Panther
Auto Netmail
Hyper Sender
Pulsemail
Mail Buzz
Bee Marketer
Dyna Mailer
Customer Pro
Auto Scheduler
Mail Planner
Pro-Social
Social Sender
Mail Vines
Auto Vinder
Prime Mailer
Speedy Sender
Mail Monster
Notiformation
Smart Sender
Auto Reacher
Topic Informer
Buzz Bomb
OmniFlow
Mail Engager
Mail Splash
Drive4mation
NforClick
Digi Jaguar
Jag Leaper
ReachGator
Mail Render
Distrimailer
Fox Sender
Earth Mailer
Target Mailing
Pathway Solution
Wow Netmail
Reach Builder
Clever Mailer
Mail Clicker
Post Netmail
Mailing Solutions
Target Reach
Senditarian
Send2Many
Volume Poster
Turbo Mailer
Quick Reacher
Xpress Mail
Simply Send
Sharp Sender
Mailer Tech
Prospect Hunter
Gen Sender
Mail Blaster
Auto Mailflows
Phoenix Mailer
Result Clicker
Multi Sender
Swifters
Winformation
Easy Post
Pro Outreach
Flex Reacher
Guru Connect
Pro Inboxer
Elite Reach
Air Sender
Bubbly
eTopic
Squad Mailer
Urgent Correspondence Spot
Blank Inbox
PossibleAutomation
DesignAutomation
Electronic Mail Place
Netmail Co
Robotic High Technology Collective
The Line
Personal Fax
Mail Group
E Mail Co
Text Tire Iron
Therapeutic Tool Around
Bulk Mailing
The Html
Automatic Correspondence Place
Quick Correspondence
Obtain Email
The Short Inbox
The Confidential Emailed
Greater Computerization
Brief Mails Spot
The Fake
AdditionalAutomation
The Internet
The Daily Messaging
Therapeutic Toolkit
Wireless Mailing
The Soft Computerization
Progressive
The Legitimate
The New E Mail
ExcellentTool
The Simple Mechanisation
The Complete Computerised
First
The Ordinary Inbox
MajorTool
Mechanisation Pro
The Encrypted Electronic Mail
Computerized Place
Inbound Netmail Collective
Occasional E Mail Group
Robotic
Standard Correspondence Place
Semi Automatic Spot
Tool Around Trading Co
FriendlyEmail
UnsolicitedEmail

Creative email automation platform name ideas

The Commercial
Initial Mail
Electronic Mail Group
The Free Netmail
AdditionalAutomation
Efficient
Unwanted Correspondence
The Powerful Shaft
E Mail Co
The Mere
The Wireless
The Private Mails
Welcome
The Outgoing
Rapid Mechanisation Pro
Strategic
Occasional
The 317 581 4663 Netmail
The Formatted Mails
Based Mailing Trading Co
VersatileTool
Valid Correspondence Co
Netmail Trading Co
EncryptedEmail
E Mail Trading Co
Urgent Mails Co
Friendly Electronic Mail Place
Text Techniques
Occasional Electronic Mail
Rectangle Instrument
Html E Mail Group
The Major
Advanced Analytics
FullAutomation
Occasion Automation
Mobile Mailing
The Unencrypted Electronic Mail
The Maximum Automatic
New Correspondence Spot
The Visual
Bulk Mailing
Survey Email
PersonalEmail
EdgedTool
Called High Technology Place
Clumsy High Tech Pro
Additional High Technology Collective
Emancipate Email
Mobile
Emailed Pro
Commercial Mail
The Possible
Encrypted E Mailed
The Video E Mail
The Separate Mails
Correspondence Group
Ordinary Messaging Group
MultimediaEmail
Empty Electronics
Simple Correspondence Co
Pointed
Away Email
Unencrypted Mailing Place
Instrument Co
The Private Netmail
NecessaryTool
Wireless Emailed Spot
Text Toole
Legitimate Mails Co
The Outbound Mails
The Empty
The Text Creature
Daily Inbox Trading Co
The Instructional
Regular Fax Co
Effective Tool Around
High Technology Co
Remain Email
The Archival
Encrypted Electronic
Greater Automate Place
Methodological
Mails Collective
Friendly Mailing Trading Co
Kazan Automation
Urgent
Blank Mailing Group
The Administrative
The Encrypted Mailing
Unsolicited Fax Collective
Effective
Welcome Electronic Mail
LibraryAutomation
The Internet
Outgoing Correspondence Pro
The Unsolicited Mails
InboundEmail
Fax Co
Initial
The Regular
Inbox Collective
PredictiveTool
The Unique Creature
The Short Inbox
Second Messaging
Adaptive Auto
Original Mailing Trading Co
Anonymous Electronic Mail
Soft
Display Email
The Design
Multimedia E Mail Co
Free Netmail
The Blank Correspondence
Corporate Correspondence
The Secure
Unwanted
Mechanisation Group
Shaft Group
Anonymous Mails Trading Co
Adaptive Automated
Unwanted Messaging Trading Co
Celebrate Email
InitialEmail

Learn more about starting an email automation platform:

Where to start?

-> How much does it cost to start an email automation platform?
-> Pros and cons of an email automation platform

Need inspiration?

-> Other email automation platform success stories
-> Marketing ideas for an email automation platform
-> Email automation platform slogans

Other resources

-> Profitability of an email automation platform
-> Email automation platform tips

Funny Email Automation Platform Names

Short Messaging
Private E Mail Collective
Clumsy High Tech Pro
Invasion Automation
Netmail Co
The Urgent Correspondence
Tool Around Collective
The Perfect Joyride
317 581 4663
Free
The Legitimate
Netmail Trading Co
Sharp Drive
Reliable Joyride Collective
Proclaim Email
ConventionalAutomation
The Pointed
Reliable
Electronic Mail Collective
Soft
The Short
Correspondence Pro
Personal Netmail Collective
Empty Emailed
Standard Correspondence Place
Adaptive Automating
Wireless E Mail
Suitable Creature Co
Second Mailing
TherapeuticTool
The Brief
Empty Correspondence Trading Co
Single Mailing Group
The Wireless Correspondence
The Separate Inbox
Short
Multimedia Inbox Spot
Unencrypted Messaging
The Unique Drive
Free Mails
Test High Technology Spot
Anonymous
Basic Puppet Co
Text Tire Iron
Clinical Tool Around Collective
Conventional Automated Spot
The Automated Creature
Personal Fax Co
The Reliable
Unshaven Automation
AnonymousEmail
Unsolicited Mails Co
MajorTool
Therapeutic Tool Around
Personal Fax
WelcomeEmail
Confidential E Mail Co
Unencrypted Mail Collective
OutgoingEmail
Friendly Mailing Trading Co
SensitiveTool
The Unsolicited Mails
Legitimate Fax Place
Encrypted E Mails
Today Email
Text Techniques
Urgent Mails Co
Mail Spot
Jason Automation
Additional Avionics
Total Mechanization Co
The Corporate Mail
Emailed Co
Therapeutic Toolbox
Plain Mailing Collective
E Mail Spot
Mainframe Email
Brief Electronic Mail
Outgoing Messaging Spot
Commercial Netmail Place
The Automated
Computerized Place
Caucasian Automation
Ordinary Mailing
Rectangle Instrument
WirelessEmail
Additional Automating
Occasional Electronic Mail Pro
Tool Around Group
Encrypted Electronically
Welcome Inbox
The Unencrypted Electronic Mail
Obtain Email
Inbox Pro
Fixed
Welcome Mail Spot
Direct Electronic Mail Co
The Key
Creature Co
Maximum
E Mail Co
The Second
The Anonymous
Ideal
The Driven
The Administrative
Mail Group
The Unencrypted
Inbound Netmail Collective
Electronic Mail Co
Latest Electronic Mail Trading Co
Affection Automation
Drive Spot
The Daily Messaging
Additional High Technology Collective
Thursday Email
Partial High Tech Co
Puppet Co
Administrative Autonomics
Patient Automation
Design Automatic Pro
Multimedia
Encrypted Mail Group
Puppet Pro

Cool email automation platform name ideas

IntelligentAutomation
Multimedia Inbox Spot
Quick Correspondence
The Unwanted
Recent Mailing Collective
Adaptive Automated
Invaluable Drive Pro
The Possible Automatic
Text Tool Around
Create Email
Effective Tool Around
Library Automate
Direct Messaging
Secure Messaging Group
Celebrate Email
317 581 4663 Inbox Collective
PredictiveTool
IndispensableTool
Suitable Creature Co
Automated Mailing Trading Co
ConceptualTool
Legitimate Messaging Collective
Second
Mail Collective
Workflow
The Automated
Free Mails
Personal Messaging Pro
E Mail Trading Co
Empty Electronics
Initial Electronic Mail Place
The Available
Plain
The Mobile
Messaging Group
InvestigativeTool
Single Correspondence
Brief Mails Trading Co
Jason Automation
SensitiveTool
Predictive Tool Around
Emailed Collective
The Occasional Fax
Inbox Co
The Wireless Electronic Mail
FriendlyEmail
Level
Holiday Email
Puppet Spot
The 317 581 4663 Netmail
Unsolicited Fax Collective
Video Fax
Caucasian Automation
The Formatted Mails
TherapeuticTool
Regular Correspondence
Fixed High Technology Spot
Weekly Messaging Place
The Formatted Emailed
The Handy Drive
Drive Spot
OffensiveEmail
The Formatted Mailing
Video Mails
Gateways Email
ComputerizedAutomation
Affection Automation
The Plain
The Friendly
Obtain Email
SeparateEmail
The Adaptive
Interactive Drive Group
StandardTool
Adaptive Automate
Communicate Email
Advanced Animation
Direct Electronic Mail Co
The Occasional
UnwantedEmail
Mails Collective
Special Drive
HtmlEmail
Automated Place
Called High Technology Pro
Offensive
The Wireless Netmail
CommercialEmail
Patient Automation
Formatted
Electronic Mail Pro
Essay Email
Html
Widespread Mechanisation Group
The Driven
The Private Netmail
Valid Messaging
Free
ExcellentTool
First
Outgoing Messaging Spot
Personal Fax
Empty E Mailing
The Force
Unsolicited Mail
The Unwanted Inbox
SuccessfulAutomation
The Last Inbox
Mobile Inbox Collective
Soft
Efficient
Urgent E Mail
The Unique Puppet
The Outgoing Mailing
Reliable Joyride Collective
Welcome Mail Spot
Personal Netmail
Empty E Mails
The Unencrypted Correspondence
Digital Computerized Place
Strategic
Ordinary Mailing
The Simple Emailed
Appreciate Email

Unique email automation platform name ideas

SimpleEmail
The Vital
The Brief Fax
Netmail Group
The Perfect Joyride
Encrypted Electron
Available
UnencryptedEmail
Visual Instrument
Encrypted Electronic Mail Trading Co
Survey Email
Simple Emailed
Saving
OriginalEmail
The Pointed
Secure
Occasional
Occasion Automation
Design Automatic Pro
Automated
Empty Electron
Mailing Pro
The Outbound
Confidential
317 581 4663 Correspondence Pro
The Automatic Electronic Mail
The Unsolicited
Formatted Messaging Pro
ConventionalAutomation
Creature Pro
The Personal Mail
Related Inbox Co
First E Mail Co
Inbox Trading Co
Weekly
Brief
The Html Messaging
Encrypted Electrónico
AutomaticEmail
The New
Valid Mails
Therapeutic Templates
Empty Electronic Mail
InboundEmail
The Automated Creature
QuickEmail
Tool Around Group
Daily
Free Messaging Group
NecessaryTool
Ordinary Messaging Group
Private Mails Group
Mechanisation Group
Computerization Group
Legitimate Mails Co
PromotionalTool
Puppet Pro
The Short Inbox
Unshaven Automation
The Line
EncryptedEmail
Brief Messaging
Electronic Mail Spot
The Related Inbox
Separate
Creature Co
Friendly Mailing Trading Co
Empty E Mailed
The Formatted
The Sophisticated
Daily Correspondence
Anonymous
Friendly Electronic Mail Place
Fax Co
Brief Mailing
Blank Mailing Group
Valid Emailed
Sophisticated
Mailing Trading Co
VersatileTool
LibraryAutomation
Abrasion Automation
Force
AdditionalAutomation
The Separate
VideoEmail
Mechanization Collective
Unwanted Messaging Trading Co
Advanced Automating
The Plain Mail
The Valid
Emails Email
Insane Email
Urgent Correspondence Spot
The Quick
Blank Emailed Collective
The Educational
Kazan Automation
The Confidential
AvailableEmail
Empty Electronically
Greater
Machinery Spot
Commercial Netmail Place
PointedTool
The Standard Messaging
317 581 4663 Emailed Place
Awake Email
The Single Fax
Mailing Spot
Regular
The Weekly Correspondence
Basic Puppet Co
Private
The Simple
The Outbound Mails
Emailed Place
Line Shaft Group
InternalEmail
Formatted Netmail
Emailed Spot
Cost Automatic
Instrument Co
The Friendly Mail

Cute email automation platform name ideas

Urgent Mails Co
Unsolicited Mails Co
The Outbound Netmail
317 581 4663 Mails
Mechanisation Pro
The Encrypted Mails
Additional Avionics
Electronic Mail Place
Standard Emailed
The Text Creature
Adaptive Auto
Urgent
The Html
The Encrypted Electronic Mail
Outbound Netmail Place
Persuasion Automation
The Secure
Latest Mails Pro
The Internal E Mail
ComplexAutomation
Free Netmail
The Regular Emailed
Incoming
Robotic High Technology Collective
Creature Trading Co
The Commercial
WorkflowAutomation
NewEmail
Unencrypted Emailed
Text Techniques
Valid Mailing Group
The Daily
Empty Emailed
Emailed Group
The Soft
The Successful High Tech
The Brief Mails
InteractiveTool
The Corporate E Mail
Introductory Correspondence Trading Co
Suasion Automation
The Bulk Mails
Outgoing Correspondence Pro
Translate Email
The Archival
Electronic Automatic Spot
The Internet
BlankEmail
Simple Correspondence Co
The Short
Additional Autonomics
Messaging Collective
The Welcome Mailing
Update Email
Unsafe Email
The True
Automatic Correspondence Place
Latest
Additional Automated
Corporate Correspondence
Latest Electronic Mail Trading Co
Electronic Mail Co
The Welcome
The Century
Multimedia E Mail Co
Confidential Mail
Encrypted E Mailing
The Advanced
Additional High Technology Collective
The Wireless
Empty
Latest Mails
BriefEmail
WeeklyEmail
The Outbound E Mail
Semi Automatic Spot
The Direct Netmail
LegitimateEmail
Bulk
The Empty Mail
Brief Mails Spot
Free Mailing Co
Ok Email
Latest Electronic Mail
BasedEmail
Helpful
The Inbound Electronic Mail
Total Mechanization Co
Valid Mail Pro
The Personalized Netmail
The New Messaging
Detain Email
Netmail Spot
Conventional Automated Spot
The Urgent E Mail
Simple Fax Place
Inbound
Machinery Group
Wireless Mailing
Correspondence Pro
The Complete Computerised
Plain Netmail Pro
Patient Automation
The Regular Mailing
Detailed Email
Encrypted Emailed
The Design
Encrypted Fax Collective
Cliche Email
Empty Correspondence Trading Co
Messaging Co
Rectangle Instrument
AutomatedEmail
The Administrative
Computerization Place
Century
Instrument Collective
Original
Ukraine Email
The Separate Inbox
Occasional Electronic Mail
Maximum
Electronic Mail Trading Co
The Therapeutic

Clever email automation platform name ideas

BulkEmail
Puppet Place
Tool Around Trading Co
Recent Fax Collective
The Maximum Computerized
PracticalTool
The Potent
Ordinary Correspondence
Administrative Avionics
The Second
Shaft Pro
Successful Computerized Place
The Legitimate
Greater Computerization
Emailed Pro
Computerization Trading Co
Mails Place
Welcome Electronic Mail
Unsolicited
Internet
The Daily Messaging
Emailed Email
317 581 4663 Inbox
Blank
Friendly
Mails Group
Mailing Collective
PrivateEmail
Domain Email
Encrypted Mail Group
Legitimate Fax Place
The Maximum Automatic
Cost High Technology Trading Co
The Outgoing
Inbox Collective
The Excellent Shaft
E Mail Place
RelatedEmail
InitialEmail
The Offensive
The Video
Internal
Correspondence Spot
UsefulTool
Statistical Puppet Pro
Bulk E Mail
E Mail Co
The Predictive
Puppet Trading Co
InternetEmail
Best Tool Around
Mechanisation Trading Co
Adaptive Analytics
Personal Fax Co
Incoming Correspondence Spot
Graven Automation
Electronic High Technology Trading Co
Corporate
DesignAutomation
Encrypted Electronic
Introductory Inbox Trading Co
Ordinary Electronic Mail
Friendly Emailed Trading Co
The Adaptive Automatic
Occasional Electronic Mail Pro
The Ordinary Inbox
3175814663Email
The Unencrypted Electronic Mail
Text Toole
The Main
Fax Place
Encrypted E Mailed
Legitimate E Mail Collective
Shaft Spot
Plain Mailing Collective
Mobile Mailing
Welcome Inbox
Confidential E Mail Co
The Private
Short Mail
Encrypted E Mail
Therapeutic Tire Iron
Tool Around Co
The Sharp
The More Mechanization
WelcomeEmail
Sharp
Expression Automation
The Incoming
Electronic
Administrative Autonomics
Correspondence Place
Last Mails Pro
Therapeutic Toolkit
LatestEmail
Welcome Electronic Mail Group
The Administrative Tool Around
The Clerical Machinery
IntroductoryEmail
Rapid Machinery
Thursday Email
Puppet Co
Simple Computerised Co
Video
Legitimate Emailed Co
Special Puppet
Methodological
Netmail Collective
The Clumsy
Personal Mails Pro
Simple
Puppet Group
Welcome
Netmail Trading Co
Additional Automating
Emailed Trading Co
New Correspondence Pro
The Urgent Correspondence
The Visual
High Technology Co
317 581 4663
Computerised Collective
Daily Mail Place
The Unsolicited Mails

Best email automation platform name ideas

The Reliable Automatic
Introductory Netmail Co
Promising Instrument Pro
The Internal
Legitimate Messaging
InvaluableTool
DailyEmail
Direct E Mail Collective
SecondEmail
The Last
Quick
Recent Netmail Trading Co
The Occasional Inbox
The Corporate Mail
The Automated Mails
Blank Inbox
The Friendly Inbox
The Efficient
Video E Mail Co
Encrypted
Videotape Email
Effective
Personalized
Joyride Trading Co
DirectEmail
Deck Computerized Pro
Wireless E Mail
The Fake Mails
Short Messaging
The Wireless Correspondence
The Quick Messaging
Today Email
RegularEmail
Formatted Messaging Place
Original Mails
Rapid Mechanisation Pro
Private Mail
Mails Pro
Text Toolbox
The Progressive Machinery
Internal Mail
Private E Mail Collective
Valid Inbox
Mailing Place
Unencrypted
EasyAutomation
Personalized Mails
The Multimedia
Video Netmail Place
Encrypted Electronically
UnsolicitedEmail
The Wonderful
The Valuable
The Anonymous
MechanicalAutomation
Bulk Netmail
Mails Trading Co
Outgoing
Regular Fax Co
The First
The Ordinary
Personalized Correspondence Trading Co
The Unencrypted
Direct Correspondence Group
The Electronic
Internal Netmail Trading Co
Away Email
Initial Emailed
Second Messaging
The Scale
Daily Electronic Mail
The Fake
The Key
Ordinary Inbox
New Correspondence Spot
Outgoing Correspondence
Separate Mails
Ordinary Correspondence Group
Netmail Co
Single Mailing Group
The Related
Empty E Mail
Brief Electronic Mail
Correspondence Group
Encrypted Electronic Mail
Inbox Place
The Unique
Mechanization Trading Co
The Unique Drive
The Blank E Mail
Quick Inbox
ValidEmail
Mails Spot
Bulk Mailing
Weekly Mailing
Automated Netmail Place
The Brief
Legitimate
Regular Inbox Collective
ValuableTool
E Mail Spot
Offensive Inbox Co
The Weekly
The Initial
Reliable
Unwanted
Clumsy Computerized Group
Free Messaging Collective
The Private Mails
Free Messaging
Encrypted E Mails
Fake Electronic Mail Group
Betrayed Email
Anonymous Electronic Mail
The Corporate Messaging
Standard Fax
Computerized Place
Test Automatic Collective
Multimedia E Mail
Internet Correspondence Collective
Finite
EdgedTool
Therapeutic Tool Around
Inbox Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Email Automation Platform:

Simple is always better

This means a few different things. Your email automation platform name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your email automation platform:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Email Automation Platform: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile