Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

App Creation Costs

$1,000

$20,000

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$900

Total Startup Costs

$7,136

$58,961

Market Hero

markethero.io/

4

Constant Contact

constantcontact.com

580

Superhuman

superhuman.com

5,912

AVADA

avada.io

6,123

Stripo

stripo.email

8,051

Phantombuster

phantombuster.com

8,102

WebEngage

webengage.com

8,844

Campaign Monitor

campaignmonitor.com

10,347

Email Checker

email-checker.net

12,545

Snov.io

snov.io

14,303

AutoPilot

autopilothq.com

14,951

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your email automation platform started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your email automation platform are typically around 47%, which is considerably high and allows you to grow your business and manage costs easily.

Constant maintenance of publication

You may find yourself constantly needing to update your email automation platform in order to stay relevant for your audience and for those searching on google.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Isolation

Often times, as a email automation platform, you typically work alone and do not have much face-to-face interaction with other team members.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!