Business Idea

Start An Email Automation Platform

About

Starting an email automation platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email automation tool, or selling email automation tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email automation platform ➜

Key stats

market size
$4.1B
revenue (monthly)
$134K
starting costs
$33.7K
gross margin
47%
avg product price
$29
time to build
12 months
growth
Brand Authenticity
business model
Advertising
time investment
Full time

About

Starting an email automation platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email automation tool, or selling email automation tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email automation platform ➜

Key stats

market size
$4.1B
revenue (monthly)
$134K
starting costs
$33.7K
gross margin
47%
avg product price
$29

 

time to build
12 months
growth
Brand Authenticity
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $162 $3,094
Other Expenses $0 $300
Advertising & Marketing Costs $0 $900
Total Startup Costs $7,966 $59,261

Successful Businesses

Business URL Rank
Constant Contact constantcontact.com #580
AVADA avada.io #6,123
Stripo stripo.email #8,051
Phantombuster phantombuster.com #8,102
Campaign Monitor campaignmonitor.com #10,347
Email Checker email-checker.net #12,545
Snov.io snov.io #14,303
AutoPilot autopilothq.com #14,951
lemlist lemlist.com #15,463
Customer.io customer.io #16,287
dotdigital dotdigital.com #18,430

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs To get your email automation platform started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your email automation platform are typically around 47%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Constant maintenance of publication You may find yourself constantly needing to update your email automation platform in order to stay relevant for your audience and for those searching on google.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Isolation Often times, as a email automation platform, you typically work alone and do not have much face-to-face interaction with other team members.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.