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What Is A Product Demo Video?
Product or service demos are used to show your customer how your product or service works.
The video should narrate all the features that come with your product and service and how it works to satisfy the customer's pain points.
The product demo video could be the make-or-break if your prospect decides to become a customer, so make sure it's visually appealing and represents your product in the best way.
In this guide, we look at the top tips for coming up with high-quality product demos. Lets get started.
Product Demo Video: Key Takeaways
- 86% of businesses now use video as a marketing tool.
- In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands.
- A product demo video is the perfect platform to show passion for what your business can offer.
How Product Demo Video Works
A product demo video is a short kind of promotion for potential customers and prospects in order to achieve a sale.
Therefore, the primary objective for creating the product demo videos is to get the customer to like the product or service and eventually to purchase the product.
Product demos could be of upcoming products, recently launched products or even the existing products.
The demonstration video consists of showing the product virtually, or in person.
The Benefits Of Creating Product Demo videos
Creating product demo videos offers businesses a wide array of benefits.
Here is an overview of some of the advantages of creating a product demo video.
1. They Reassure Skeptical Customers
A product demo video enables the customer to experience and have a look or to feel the product.
Thus, the skeptical customer can determine if the product is a perfect solution to his or her pain points.
In essence, demo videos give customers the opportunity to see how the product works.
Thus, the customer can gather information before proceeding to make the purchase decision.
2. Customers Prefer Watching Over Reading
According to Wyzowl, 66 percent of consumers prefer watching a video to reading about a product.
In addition, busy customers lack the time to read through product descriptions and online reviews.
To respond to their concerns or queries, brands create high-quality demo videos.
Thus, such customers can learn so much more about the product by simply watching a real person demonstrating it.
3. Build Product Trust and Credibility
Detailed product demo videos help to build credibility by demonstrating product quality and brand professionalism.
90% of consumers say that product videos are helpful in the decision-making process.
Therefore, creating a persuasive product video that quickly demonstrates how you suit customer's expectations helps to grow your brand recognition.
#### 4. A Means To Explain Product Features and Benefits
Demo videos provide brands a means to explain the product features and benefits in an approach that does not feel like selling.
Throughout the demo, the brand can showcase product uniqueness and highlight features included and how the features simplify the process of solving customer's pain points.
5. Saves Time and the Expense of Hiring Sales Reps
Add up the cost of hiring a sales rep in terms of monthly retainer salary, travel allowances, and other benefits.
If you are targeting foreign markets, sending sales to demonstrate the product in person could be cost-prohibitive.
A professionally done demo video can achieve more than you could if you hire a sales representative.
Real-World Product Demo Examples For Your Inspiration
Here are some great examples of product demos to inspire your creativity.
1. How Snowflake Uses Demo Videos To Reach A wider User Base
Snowflake is a global data cloud platform. The brand offers numerous products to various industries.
To ensure an increasing user base, the company chooses to release weekly demo videos based on different topics.
The brand holds live product demo sessions at different times and in various locations, allowing prospects flexibility.
During the live product demos, the prospects can filter the results by region, workload, or even by industry.
Here is one of the brands recorded product demo
For the brand, creating a demo calendar is an effective way to reach more users.
2. How Atlassian Uses Live Product Demos To Capture More Leads
Atlassian is a software company that develops solutions for companies in a wide range of industries.
The company uses demos to explain to their target customers how they can use the software effectively.
Each live product demo features a chat function so that attendees can send inquiries and get answered in real-time.
Besides, Atlassian includes a library of on-demand content alongside live demos, hoping to cast its net wider and capture more leads in the process.
By recording live demos, Atlassian reaches a wider audience.
How To Create A Highly Converting Product Demo Video
Here are important steps to help you create a product demo video
Step1. Identify a Goal
Define what your product demo video is trying to achieve, and what the viewers will walk away with.
What action do you hope the viewer takes after viewing the product demo?
Some possible goals include:
- Generate sales
- Grow the subscription list
- Educate the viewer
- Create brand awareness
Step2. Determine The Audience
Are you introducing new product features to existing customers or seeking to educate customers who have never purchased from you?
Defining your type of audience is critical when it comes to delivering an engaging product demo video.
Step3. Set A Budget and a Timeline
How much do you plan to spend on the product?
Identify the budget so that you will have a solid plan on how to proceed. Do not forget to outline when you need to roll out the video.
Make sure each step has a predetermined timeline.
Step4. Decide Between In-House Team Or Agency
The decision to hire an agency or to assign the project to your in-house team depends on your budget.
If your budget is limited, you can create a high-quality video using a smartphone.
If you have a working budget, hire a professional video producer to record and edit the video.
Step5. Structure The Video
Will you narrate a story or share pain points? Decide if you will use text or visuals, and define how you will communicate with the target audience.
Another factor when structuring the video is its length. How long do you plan the video to be? Often, two minutes is the sweet spot. However, you could go up to five minutes or even an hour depending on the use cases and the features.
Step6. Choose the Video type
Just like the explainer video, you can choose to use animation, textual illustrations, or a live video.
Often, animations and textual videos are cheaper than recording live-action videos.
No matter the format that you have chosen, make sure you are working within your budget.
Step7. Write The Script
Scriptwriting is a critical stage of your product demo video. Ideally, the script determines the tone, pace, and delivery approach.
Come up with a clear project brief, move on to the video outline, and navigate the script.
Ensure the video script speaks to the overall goals outlined at the start of your campaign.
Step8 Define the distribution Channel
Once you have shot the video and edited it, you now need to decide how you will share the video with your audience.
The common channels include YouTube, Website, A Landing Page, Social media platforms, or email campaigns.
Whichever the platform, do not overlook the less obvious opportunities like ensuring high-quality visuals.
With modern consumers saying they are convinced to purchase based on a brand's video, you cannot afford to ignore the importance of creating high-quality product demo videos.
There are different forms of product demo videos. Follow the guidelines illustrated above to come up with an appropriate video for your campaign.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
- Ankita Ghosh
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