The Six Step Guide To Creating Great List-Based Content

The Six Step Guide To Creating Great List-Based Content



What Is A Listicle?

Listicle refers to a Short-form writing format that uses a list as its thematic structure. In a listicle, each item includes a few sentences or has multiple paragraphs. Ideally, listicles help marketers to present a large amount of information in small., easy-to-scan sections.

In this post. we share important updates relating to listicles, and explain why you need to consider creating listicle content.

Listicle Key Takeaways

  • A listicle is the most popular blog post format among business blogs
  • listicle format has been around for centuries
  • List posts can cover all kinds of topics
  • Listicles are a convenient way of presenting information in a bite-size portion
  • 36% of readers prefer titles with numbers over other title types.

Understanding How Listicles Work

Listicles present information in a simple and easy-to-scan format. Therefore, listicles are a great option when you want readers to present your marketing content in a summarized manner.

With the average human attention span down to about 8 seconds, writing your content in listicle format can be a great idea. This is considering that using long-form blogs to catch audience attention, can be a difficult task especially when competing for attention.

Why Are Listicles Important In Writing?

Here are some reasons listicles are a great idea for your web content.

  • Listicles stand out from millions of blogs published every single day
  • Presenting listicles helps your audience to know what the content is about
  • Compared to other formats, listicles are easier to write
  • Listicles help content writers deal with information overload
  • Blogs written in listicle format are attractive to the readers

Real World Examples of Brands That Present Blogs In Listicle format

Here are examples of brands that have attained success by including listicles as part of their content strategy.

How Hubspot Delivers Easy To Read Content In Listicle Format

Hubspot's go-to content typically involves a list - and people love it.

They are able to accomplish their list-based content in a way where it is easy to read, but still full of information and data.

Here's a great example of an effective piece of content titled: "6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers"

A few things Hubspot does really well here:

  • The title is clickable and captivating for any audience relating to this subject
  • The list is short and sweet: 6 interesting tips with a short description under each one
  • The insight provided is unique and different - not something you would see on every blog post on this topic
  • Opt-ins and related content suggestions are shown throughout the blog post. This has the reader clicking through the site and potentially providing Hubspot with their contact details.


How Nomadic Matt Uses Listicle Format To Keep Readers Engaged

Many readers love short and quick-to-scan content. Nomadic Matt uses listicles to present to outline specifically what the reader is interested in.

In this post, nomadic Matt intends to present a step-by-step guide. Using listicles, they are able to present go-to content that people love.

In this listicle, they ensure a clear breakdown, which attracts the target audience to the content. Besides, the title is short and encourages the audience to read.

How To Start Creating Listicles

  • Pick the right listicle topics
  • Do proper keyword research
  • Outline the content in points form
  • Number the list items
  • Add interesting images
  • Avoid creating clickbait headlines that don’t deliver

New content marketing strategies are coming up almost on a daily basis. The only constant you need to put in mind is ensuring high-quality content. To ensure high-quality listicles, hire experienced writers on freelancing platforms such as:


The largest freelancing website, where businesses connect with talented freelancers.

Businesses using Upwork:

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Businesses using Fiverr:

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Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • David Gitonga, Writer @ Starter Story
  • Ankita Ghosh
Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.