76 Marketing Ideas For A Tutoring Business (2023)

76 Marketing Ideas For A Tutoring Business (2023)
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Tutoring Business Marketing Ideas

Wondering how to market your tutoring business?

Marketing your tutoring business is certainly not easy, but there are many ways to promote and advertise your tutoring business.

We put together a list of the best marketing ideas for your tutoring business, so you can get your small business out there.


Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
Testimonials ➜ Easy Free Trust & Credibility
YouTube Video Content ➜ Medium Low Brand Exposure
Guest Blogging ➜ Easy Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Quora ➜ Easy Free Brand Exposure
Ebook ➜ Medium Free Trust & Credibility
Case Study ➜ Easy Free Trust & Credibility
Checklist Content ➜ Easy Free Brand Exposure
Data-Driven Content ➜ Medium Low Trust & Credibility
Whitepaper ➜ Hard Medium SEO
How-To-Guide Content ➜ Easy Free SEO
Listicle ➜ Easy Free SEO
Guest Podcasting ➜ Medium Free SEO
Quizzes ➜ Easy Free Brand Exposure
Online Course ➜ Medium Free Trust & Credibility
In-Feed Ad Units ➜ Easy Low Lead Generation
Content Marketing Partnerships ➜ Easy Low Brand Exposure


Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜ Medium High Business Expansion
Brand Authenticity ➜ Easy Free Brand Loyalty
Handwritten Marketing ➜ Easy Low Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty
Mentorship ➜ Medium Low Trust & Credibility


Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜ Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality
Corporate gifts ➜ Easy Low Brand Loyalty
Cold Calling ➜ Easy Free Lead Generation


Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List ➜ Medium Free Engagement
Lead Nurturing Sequence ➜ Medium Free Lead Generation
Brand Story Email ➜ Easy Free Lead Generation
Milestone Email ➜ Easy Free Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
LinkedIn Organic Reach ➜ Easy Free Brand Awareness
LinkedIn Outreach ➜ Easy Low Brand Awareness
Pinterest (organic) ➜ Easy Free Brand Exposure
Yelp reviews ➜ Easy Free Trust & Credibility
Twitter ➜ Easy Free Brand Awareness
Instagram Live ➜ Easy Free Trust & Credibility
Instagram Reels ➜ Easy Free Engagement
Twitter Advanced Search ➜ Easy Free Lead Generation
Twitter Polls ➜ Easy Free Engagement
AMA (Ask Me Anything) ➜ Easy Free Trust & Credibility


Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜ Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Online Community ➜ Easy Medium Brand Exposure


Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜ Easy Medium Product Quality
Task Delegation ➜ Easy Free Product Quality
Tasks Automation ➜ Medium Low Product Quality


SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation
Content Repurposing ➜ Easy Free Engagement
Optimize Landing Pages ➜ Medium Low Lead Generation
Backlinks ➜ Medium Medium SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
LinkedIn ads ➜ Medium Low Lead Generation
Pinterest ads ➜ Easy Low Brand Exposure
Yelp ads ➜ Easy Low Brand Exposure
Podcast advertising ➜ Medium Medium Brand Exposure


Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Publicity Stunts ➜ Medium Medium Brand Exposure
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Side Project Marketing ➜ Medium Medium Brand Exposure
Controversial Marketing ➜ Easy Free Brand Awareness

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜ Easy Low Brand Awareness
Sales Calls ➜ Hard Free Lead Generation


Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜ Easy Low Brand Awareness
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility
Conference Speaking ➜ Hard Free Trust & Credibility
Speaking Engagements ➜ Easy Free Brand Exposure


Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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