Tutoring Business Marketing Ideas
Wondering how to market your tutoring business?
Marketing your tutoring business is certainly not easy, but there are many ways to promote and advertise your tutoring business.
We put together a list of the best marketing ideas for your tutoring business, so you can get your small business out there.
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
The most tried and true way to grow a tutoring business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Starting a business is all about building relationships and becoming an integral part of your community.
Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.
When forming any type of partnership, a lot of energy and time can go into this.
Social media advertising is one of the leading ways to get the word out when it comes to tutoring business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
If you can afford to hire someone to help support your tutoring business, outsourcing is a great way to save you time and energy.
Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!
If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.
Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.
A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.
A fantastic referral program will help with clout, credibility, and establishing yourself in the space.
As a brand, you want to deliver an experience that authentic, honest and transparent. Don't make the mistake of giving your audience less credit than they deserve.
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
SEM is a form of paid marketing, and when implemented properly, it can be a very effective way to grow your business.
We want to quickly highlight the difference between SEO and SEM: SEM refers to businesses paying per click Google to show their ads in the results, whereas with SEO, businesses do not pay google and instead, results show up based on relevant content for a given keyword.
A press release is a marketing strategy that involves sending out a newsworthy bulleting.
Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.
For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.
Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.
Press could result in the form of TV coverage, write-ups in local newspapers, mentions in magazines and of course social media.
If you're looking to get immediate buzz around your brand, planning a publicity stunt is right up your alley.
Sometimes, brands need to create their own news - and the best part is, you don't need to pay for the media coverage you get as a result of your stunt.
If you plan something unique and exciting enough, the media will write all about you, free of charge.
Here are a few different ways you can grab the medias attention:
Stunts are also amazing for UGC (user generated content). Everyone carries a phone with a camera on them, and if you're able to catch their attention, they're likely to record and share this online.
Expanding your product into new countries can be a great way to gain a new audience and have an even bigger footprint.
Just like any market, it's important that you do your research and have a good understanding of what the process will look like.
Implementing smaller & more unconventional PR is a great way to attract and retain new customers. It's easy to focus on all of the digital tools we have at our disposal, that I think we tend to forget about the smaller, old-fashioned things we can do that people truly appreciate.
Adding new products to your business is a great way to expand into new markets and grow your business:
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Researching your competition can benefit your business in several ways.
Side project marketing consists of building an entirely new product or service that solves a need for your customer.
This side project typically has it's own branding, but can share common characteristics with the main brand.
Launching a side project is one of the smartest things you can do as a business owner.
There are several aspects to side project that you should understand first and foremost:
Don't charge users for your product
Although this may sound counter-intuitive, this critical for the success of your side project.
Keep in mind - the goal for your side project is not to generate direct revenue for that project, but to help solve a specific need and drive customers back to your initial site.
Target a specific need
As we mentioned earlier, the ultimate purpose of launching a side project is to bring people back to your original company.
Think about your customers - What challenges do they face that your current business does not fulfill? What gap can you fill to help them succeed?
Fresh marketing, fresh branding
Your side project can have similar attributes to your existing brand, but the branding should be unique and original.
Your side project can mention the relationship with your existing brand, but should act as it's own independent project.
Plus, new branding and features will get your customers excited about your product.
LinkedIn is a great channel to market your tutoring business, especially if you're in B2B. It's great for finding new clients, new leads, and even making deals happen.
If your audience hangs out on LinkedIn, you might want to try running some ads there. LinkedIn has 675+ million users worldwide and 30M+ companies use the platform.
Sending messages over LinkedIn can allow you to reach potential customers that you couldn't reach before.
Pinterest is a visual board where you can "pin" images of whatever you like from the internet. Pinterest is an excellent channel to market your small business.
In addition to regular posting on Pinterest, you can also run ads on the platform. This can be a great way to boost your business, especially if you're just getting started.
A foolproof way to grow your business is to get more 5 star reviews on Yelp.
If you run a restaurant, real estate business, gig business, or other "local" business, it may be worth advertising your tutoring business on Yelp.
Business cards may seem like an "old" way to market yourself, but it still may be worth it, especially if you meet many clients in person.
Giving gifts is one of our oldest traditions. Why? Because it works. According to Destination CRM: "Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationship are crucial".
Testimonials about your business or services are one of the easiest, yet often missed strategies to grow your business.
Building a community is a great way to grow your network and your business.
There are several different ways of building a community, one of the most effective (and simplest) ways is to build a forum or group
Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group.
Email marketing is an effective way of communicating with your customers - whether you're introducing new products, product sales or simply just have an announcement to make. You may want to consider offering content upgrades and giveaways to ensure you are consistently updating your email list and keeping your customers engaged.
Meetup groups offer some benefits for marketing your business, such as finding clients at Meetup groups, hosting meetup groups that attract your customers, and learning from likeminded entrepreneurs
Having an online presence is important, but showing face will always remain one of the most effective strategies for growing your business. As traditional as it may be, tradeshows and conferences are a great way to get your product in front of your customers.
As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business. Networking events are a great way to do this. At the very least, you'll meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.
Or, you'll leave with a once in a lifetime opportunity or connection that could take your business to the next level.
We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience. Videos are a great way to capture your customer's attention and increase your exposure.
According to G2 Crowd, social video generates 1200% more shares than text and image content combined.
Great customer service is something that you may want to consider prioritizing from day one. Support for your customers will not only retain existing ones but will also directly impact future sales. Think about it - when you think of good customer service, which businesses immediately pops up in your mind?
Twitter can be an amazing resource to grow your tutoring business.
Optimizing conversion rates is essential to growing your business and increasing sales. What this basically does is enable your customers to take a certain action once they land on your website.
Delegation is critically important to growing your business and is one of the most powerful tools a business leader can have. Especially with small businesses, it's second nature to wear a ton of different hats and feel like you need to do everything yourself, or else it won't be done right.
Automation tools are one of the most effective ways to increase productivity and scale your business.
Think about all the redundant tasks you complete in a day. One example of a great "all in one platform" for automation is Hubspot. Their platform can automate pretty much anything from task reminders to workflows to social media posts.
Retaining customers is one of the most effective ways to grow your business. Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers and can help build your email list.
Webinars are a particularly effective marketing tool because they allow people from all over the world to come together and connect.
Guest posting on other blogs about your expertise is a great way to get your name out there and may also help with SEO.
Wow your prospective leads and customers with professional promotional videos. Here are 8 examples of outstanding promotional videos
What Is Quora?
Quora is a platform where you can contribute and obtain knowledge.
It's a place to ask questions and connect with others who offer insights and answers to specific questions.
By contributing answers on Quora, you can promote your business and drive organic traffic to your site.
Based on 2018 data, Quora has 300M monthly users and is used by 35% of all Americans..
The platform is constantly growing, too!
Understanding How To Write Viral Answers On Quora
Quora is simply a Q&A website. Anyone in the world can answer questions on Quora, at no cost.
To go viral, there's a few different things you should keep in mind:
Quora is a great place to repurpose content (think blogs, how-to-guides, YouTube videos, gifs, memes, etc).
With all of that in mind, one of the best opportunities is to create a repurposing framework around Quora.
Not only does this give you the opportunity to go Viral, but it can also drive traffic to your website and maybe even convert some users.
144M Americans listen to podcasts. Have you considered advertising your business on podcasts in your niche? Here is a great guide to help you get started.