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What Is Instagram Live?
Instagram live is part of the Instagram stories. The feature allows brands to engage with followers in real-time** by streaming a live video. Did you know you can host a workshop on the Instagram live feature?
Similar to IGTV, Instagram live is one of the best ways to run workshops, groups, tutorials, and Q&A sessions.
Users will tune into your live video and interact with you directly on there - as if it's your own webinar!
This helps users put a face behind your brand, which builds trust and community.
Instagram Live Key Takeaways
- Instagram is the social media platform with the largest organic reach
- Instagram Live usage jumped 70% in 2020.
- 80% of consumers prefer watching a live video to reading a blog.
How Instagram Live Works
When a user goes live, Instagram notifies their followers and highlights the live video in the stories section.
The minute you start the Instagram live feature, you are bumped to first place in the stories shown above the follower's feed.
You can start a live broadcast to connect with your followers in real-time.
When the live broadcast has ended, you can share a replay to IGTV or access it in your Live Archive.
Therefore, Instagram live is not only a shortcut to the front of the line, it is also an effective strategy for content creation.
Brands utilize Instagram live as a tool for highlighting business offerings, issue tutorials, broadcast product demo, and even as a platform for hosting workshops, and live events.
If utilized well, Instagram live captures audience attention, helps brands connect to prospects, and builds the brand's trust and credibility.
Why use Instagram Live?
Are you looking for concrete reasons to try Instagram Live? Here are good reasons for hosting Instagram Live events:
- Instagram live gives you the number one position on the stories feed, increasing brand visibility.
- When you go live on Instagram, the platform sends push notifications to your followers alerting them you are hosting a live event.
- Instagrams algorithm gives organic engagement boosts to users who embrace the live feature.
- Instagram live videos are more engaging and discoverable
- Hosting IG Live events allow you to create stronger connections and bonds with your followers
- Instagram Live events put a face behind your brand
Real Examples Of How Brands Use Instagram Live
Here are some cool examples from brands using Instagram Live To host Events/workshops
1. How Global Citizen Used Instagram Live To Sensitize The Global Audience On Covid-19 Measures
Global citizen is a non-profit organization on a mission to end extreme poverty by the year 2030.
Earlier in 2020, the brand used Instagram live to sensitize its followers to stay at home, to prevent the spread of Covid-19.
To maximize reach, the brand created the #TogetherAtHome campaign. Besides, Global citizen partnered with numerous celebrities to host the at-home concert series.
During the live streaming, the celebrities advocated for WHO measures aimed at stopping the spread of Covid-19.
Here is a preview from one of the live stream events featuring Koffee, one of the artists who participated vial the IG Live streaming feature.
From the Global citizen live stream, we learn that influencers can be a great tool to maximize the reach when using IG live.
2. Bon Appetit Hosts Virtual Dinner Party Via Instagram Live
Bon Appetit is a magazine that features stories related to cooking and recipes.
Recently, the brand used Instagram Live as an opportunity to host a virtual dinner party that featured various celebrity guests.
Throughout the virtual conference, the guests and chefs participated in relaxed and casual conversations.
Using the Instagram live feature, Bon Appetit was able to create a laid-back yet engaging atmosphere where their followers asked the chefs questions.
For the participants, this was an immersive experience that felt as if they were chatting with friends over dinner.
Creating such live events will incentivize people to follow your account and stay tuned for new content.
How To Host Workshops On Instagram Live
Watch this video tutorial for instructions on how to set up Instagram Live:
Tips For Making Incredible Instagram Live Videos
1. Be Authentic And Professional
One of the secrets behind a successful Instagram live conference is to be as genuine and authentic as possible.
Unlike pre-recorded product demo videos, you do not have the privilege to read from a video script.
Rather, your audience will ask questions and even determine the direction that your live video will take.
2. Take Time To Plan
It could be tempting to hop on Instagram live and talk to your followers.
However, knowing how to set good goals is crucial for your live video event.
Set SMART goals and have an objective in place. Your format needs to be well-planned and scheduled out.
3. Stay consistent With The Ongoing Series
Instagram users like consistency. Whether you plan weekly, monthly, or biannual conferences, ensure some level of consistency.
Ensuring consistency helps to build predictability and encourages your followers to engage with your brand.
4. Promote The Live Video Beforehand
In addition to having a solid plan and ensuring consistency, it helps if you communicate the plan to your followers and leads.
Treat the Instagram live campaigns just like other promotional videos, and target the relevant audience.
For instance, you may create an email campaign about the upcoming live event, or share notifications across different platforms.
This will help to get as many people waiting for the live video event.
5. Engage With The Attendees
A cool feature about Instagram live is that it allows attendees to comment in real-time.
While you may not be able to engage with every comment, do your best to stay on track and engage as many people attendees as possible.
Even after the live event, take time to go through the comments, and react to customer sentiments.
6. Include A Clear CTA
End the live session with a CTA that relates to your objectives.
Whether you want the attendees to subscribe, share or purchase, make sure the CTA is clear to them.
While mentioning the CTA, make sure it does not come off as a sales video or feel pushy to your audience.
7. Don’t Forget To Save and share Your Live Video
Lastly, save the live video and share it on your IG stories and IGTV.
Encourage the attendees to share the link to your recorded live session, in order to increase the number of views and overall engagements.
Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way.
Instagram Live can also help boost your discoverability on Instagram. Follow the tips shared in this post, to ensure the best when using IG live.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
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