Marketing Ideas

Start An Api

Marketing Ideas

Api Marketing Ideas

Wondering how to market your API?

Marketing your API is certainly not easy, but there are many ways to promote and advertise your API.

We put together a list of the best marketing ideas for your API, so you can get your small business out there.

Content

Marketing Idea Level Of Difficulty Cost Result
Facebook Community Medium Free Brand Loyalty
Testimonials Easy Free Trust & Credibility
YouTube Video Content Medium Free Brand Exposure
Guest Blogging ➜ Easy Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Quora ➜ Easy Free Brand Exposure
Infographic ➜ Easy Free Brand Awareness
Case Study ➜ Easy Free Trust & Credibility
Customer Reviews Easy Free Trust & Credibility
Data-Driven Content ➜ Medium Low Trust & Credibility
Whitepaper ➜ Hard Medium SEO
How-To-Guide Content Easy Free SEO
List-Based Content Easy Free SEO
Guest Podcast Medium Free SEO
Quizzes Easy Free Brand Exposure
Course Medium Free Trust & Credibility
Build New Tools
Tutorial Video
Explainer Videos
Product Demo Video
Product Launch Video
Customer Testimonial Videos
Employee Testimonial Videos

Relationships

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity Easy Free Brand Loyalty
Customer Service Medium Free Brand Loyalty
CRM System Low

Sales

Marketing Idea Level Of Difficulty Cost Result
Competitor analysis ➜ Medium Low Product Quality
Leverage Third Party Platforms ➜ Medium Low Brand Exposure
Cold Calling Easy Free Lead Generation

Email

Marketing Idea Level Of Difficulty Cost Result
Email List Growth Medium Free Brand Exposure
Welcome Email Easy Free Trust & Credibility
Lead Nurturing Sequence ➜ Medium Free Lead Generation
Re-Engage Email Easy Free Lead Generation
Co-marketing Emails Medium Free Trust & Credibility
Product Feedback Emails ➜ Easy Free Product Quality
Milestone Email Easy Free Lead Generation
Mobile Email Marketing
A/B Test Emails

Social Media (Organic)

Marketing Idea Level Of Difficulty Cost Result
LinkedIn (organic) Easy Free Brand Awareness
LinkedIn Outreach Easy Free Brand Awareness
Twitter Easy Free Brand Awareness
Twitter Advanced Search ➜ Easy Free Lead Generation
Twitter Videos
Twitter Polls

Affiliate

Marketing Idea Level Of Difficulty Cost Result
Affiliate program Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜ Easy Medium Product Quality
Task Delegation Easy Free Product Quality
Automation Medium Low Product Quality

Word Of Mouth

Marketing Idea Level Of Difficulty Cost Result
Referral Program ➜ Easy Low Brand Exposure
User Generated Content (UGC) ➜ Easy Free Brand Exposure

Buzz

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Side Project Marketing ➜ Medium Medium Brand Exposure
The Principle of Scarcity In Marketing
Charitable Partnership

Social Media - (Paid)

Marketing Idea Level Of Difficulty Cost Result
LinkedIn ads ➜ Medium Low Lead Generation
Podcast advertising ➜ Medium Medium Brand Exposure
Tik Tok Ads
Sponosored Ads
Cause Campaign
Youtube Ads

Events

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜ Easy Low Brand Awareness
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility
Conference Speaking Hard Free Trust & Credibility
Speaking Engagements

SEO

Marketing Idea Level Of Difficulty Cost Result
Conversion Rate Optimization ➜ Medium Low Lead Generation
Optimize Landing Pages
Website User Experience
Backlinks

Other

Marketing Idea Level Of Difficulty Cost Result
Customer retention

Print + Traditional

Marketing Idea Level Of Difficulty Cost Result
Sales Calls